Keywords, keyphrases, niche keywords, long tail keywords, keyword research – you will undoubtedly have come across all of these phrases in your quest for success making money online. Yet, of all of these phrases, the one that will be the most profitable for you to understand is long tail keywords. Knowing how to choose long tail keywords for top search results, marketing and SEO purposes will take your online money making business to the next level and see your traffic and sales increase.
There’s no getting around the fact that choosing the correct keywords and long tail keyphrases is the cornerstone of success for any website, blog or online writing business. Why? Because firstly you want your website to be highly visible in the search engines and additionally you want your visitors to click, purchase, or sign up. To achieve this you need to understand how people search when they use search engines such as Google, Bing or Yahoo and also, how their searches relate to a persons readiness to buy or click.
In general, the longer the keyphrase typed into a search engine the more likely your visitor is to make a purchase. To illustrate, let’s look at an example of this phenomenon in action.
Search Behavior
Bob has recently been made redundant from work and is looking for work at home opportunities. This is the kind of search behavior he will exhibit:
• First Search – home work
• Second Search - work online
• Third Search – working from home
• Fourth Search – legitimate work at home jobs
• Fifth Search – where to write online to make money
The first few searches tend to be general and for the purpose of information gathering – Bob may click on a few ads to get more information, but what he’s more likely to do ...
... middle of paper ...
...ny other pages you identify. E.g. how many pages are using that exact long tail keyphrase? If there are none, or only a few other pages in competition with you, it will be a excellent long tail keyphrase to use. If other pages are using the particular long tail keyphrase you’ve chosen, assess the pages’ authority in terms of PageRank and compare it to your own.
4. If your long tail keyphrase is found to be a suitable candidate to draw qualified traffic to your website, then optimize your page for that long tail term.
So there we are. We have covered the basics of why long tail keywords are important for a successful online business and looked at one easy way of finding the best long tail keywords related to your market. It’s now merely a case of putting this information into action through your marketing and SEO strategy and watching your conversion rates soar.
Did you know that almost everything you do on the internet is being tracked and recorded in some way? In the Article, George Orwell… Meet Mark Zuckerberg, by Lori Andrews, Andrews talks about how behavioral advertising, which is the tracking of consumer’s online activities in order to bring custom-made advertisements, is a topic that is concealed to many people and can cause damage. Search engines like Google store the searches you have made and in 2006 there were search logs released which had personal information that people were judged by (Andrews 716-717). Data aggregation is the main way Facebook makes its money. Andrews believes that it’s an invasion of privacy and is not known well enough by the public. This article is aimed at young and new internet users that are ignorant of the possible dangers on the web. Lori Andrews is successful at informing novice users about the dangers of behavioral
When you search something that query gets added to a database and then sold to advertising companies so they know exactly what kinds of ads to send out. This process becomes a topic of discussion in Parks and Rec. Near the end of the sixth season a large corporation known as Gryzzl emerges and attempts to purchase the Newport land to construct a large headquarters. In the process,
Various web-based companies have developed techniques to document their customer’s data, enabling them to provide a more enhanced web experience. One such method called “cookies,” employs Microsoft’s web browser, Internet Explorer. It traces the user’s habits. Cookies are pieces of text stored by the web browser that are sent back and forth every time the user accesses a web page. These can be tracked to follow web surfers’ actions. Cookies are used to store the user’s passwords making your life easier on banking sites and email accounts. Another technique used by popular search engines is to personalize the search results. Search engines such as Google sell the top search results to advertisers and are only paid when the search results are clicked on by users. Therefore, Google tries to produce the most relevant search results for their users with a feature called web history. Web history h...
Viral marketing is a form of word-of-mouth marketing that aims to result in a message spreading exponentially and campaigns work when a message is spread exponentially and it results in a desired outcome for a brand (Stokes, R., 2010). Viral marketing uses the internet to disclose and spread the company’s products or services. It harnesses the electronic connectivity of individuals to ensure marketing messages are referred from one person to another (Stokes, R., 2010). There are two types of viral marketing. Organic viral campaigns spread with no input from the company who wants to advertise. The message or product/ service being sold by the merchant are passed around in a viral nature without any intention from the marketer (Stokes, R., 2010). In organic viral marketing, no planning was done on how to broadcast the products or services and those who expose the products or services made a choice just to pass it around by word of mouth in the internet. Amplified viral marketing on the other hand have been strategically planned, have defined goals for the brand being marketed, and usually have a distinct method of passing on the message (that can be tracked and quantified by the marketer) (Stokes , R.,2010). To go viral, sellers or services provider have to define the aims of the campaign. Sellers or service providers have to decide if the company wants brand awareness, drive traffic or make sure customers avail of the products or services. Secondly, the company should plan the message it wants to go viral. The message has to be unique and easily noticeable by consumers. Third, the message you want to convey must be passed on to others efficiently. The company has to provide incentives for sharing. The greatest ince...
The theories that I have chosen are word-of-mouth and Manfred Max-Reef theory. I feel that these are appropriate in relation to my purchase.
In today’s fast paced technology, search engines have become vastly popular use for people’s daily routines. A search engine is an information retrieval system that allows someone to search the...
Once the marketers created an electronic message, customers are encouraged to pass on the message to others through their social network structure which acting like a referral advertising marketing strategy (Johannes & Johannes, 2014). If the senders are posting the message on the social media platforms like Facebook or YouTube, they may even reach the individuals they do not know or do not intent to target (Ho & Dempsey, 2010). Cheung & Lee (2012) reported that the information provided by the consumers on the opinion sites is more influential to consumers that most of the consumers will review online feedback and comments before making purchase. The viral marketing is becoming “an important factor of shaping consumers purchase behavior” (Cheung & Lee, 2012) since it can inspire the consumers to take the buy action (Zerinigah & Sohail, 2012) and the messages’ reliability increase if the consumers receive the
Systems are put in place to obtain market feedback which measures success against short-term targets. The marketing mix plays a big role in any marketing’s business strategies. This means that the 4P’s, Price, Promotion, production and place. Works Cited Subway Target Markets n.d., Leading Edge Education 2007, accessed 19 August 2011, http://tutor2u.net/business/gcse/marketing_intro.htm>. Start up Businesses website n.d., EStartup business blog and contributors, accessed 19 August 2011, http://www.estartup.org/business/internet-marketing/how-small-business-internet-marketing-can-help-your-business-succeed>.
...content naturally by visiting your page or seeing your post. Viral is a step beyond organic where people share your content by reposting, re-blogging, retweeting etc. about it. Viral will then track the users who view the content by viewing the reposted content. Paid reach has become more popular recently with changes to social media sites that lessen the amount of organic reach a page gets. Because fewer users are seeing posts naturally, page owners must pay for posts to be promoted or featured to essentially regain or increase their reach beyond what they have. Reach and engagement can easily be tracked through Facebook although other social media sites do not offer these statistics. Although these statistics are not built in to other sites, studies and industry reports have shown that the results are similar with the most correlation between Facebook and Twitter.
Search engines, specifically Google, have probably contributed more to the distribution of knowledge than any other invention since the creation of the printing press. Google was created by Larry Page and Serge...
Search engines are not very complex in the way that they work. Each search engine sends out spiders to bots into web space going from link to link identifying all pages that it can. After the spiders get to a web page they generally index all the words on that page that are publicly available pages at the site. They then store this information into their databases and when you run a search it matches they key words you searched with the words on the page that the spider indexed. However when you are searching the web using a search engine, you are not searching the entire web as it is presently. You are looking at what the spiders indexed in the past.
Consumers pay millions of dollar for an advertisement campaigns, but word of mouth advertisement is absolutely free and reliable. This type of marketing spread quickly and effectively among consumers. (Jacques Bughin, 2010)
Internet threw open the plethora of opportunities for enormous scaling of business, thanks to the massive scope of expanding as well as popularizing the business by way of online advertisement. Now, every kind of business no matter big or small businesses can expand itself by way of online advertising where there are massive users across the whole world.
Middle Search Plus. Web. The Web. The Web. 1 Oct. 2015 -.
When a user searches for something such as ‘design blogs’ they will then see more adverts design appear. If the user was then to go and search for something such as ‘iPod’ the search engine will remember that they have previously searched for ‘design’ and therefor it might show results that combine ‘design’ and ‘iPods’