Using social media can allow organizations to reach more customers or even target specific consumers. According to Larry Kim, Social Media Marketing “is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals” (pp 2). Social Media can be used for effectively creating website traffic, creating customer awareness, creating brand identity, and even communicating and interacting with customers. Website traffic is directly in relation to conversion, which is the percentage of customers who visit your store or website, compared to the customers who make a purchase. Raising customer awareness also boosts sales due to the creation or interest of new customers.
Social networking sites act as word of mouth... ... middle of paper ... ...lowers’ home pages. Messages can link to the product’s website, Facebook profile, photos, videos, etc. This link provides followers the opportunity to spend more time interacting with the product online. This interaction can create a loyal connection between product and individual and can also lead to larger advertising opportunities. Twitter promotes a product in real-time and brings customers in.
The first way, businesses express their ways of marketing in the 20th century is through social media and expressing interest in people 's hobbies. It has been recorded by the "Forrester research" all ads trading trafficking on exchanges, which increased about "17.5% to about 629 billion impressions in 2012, from 535 billion in 2011" (Vega, Tanznia). This fact shows how much the Internet has blossomed and started a revolution of different ways marketing can be portrayed to people outside of the area of where your business is located. As a business you can have your ad posted on a website for a lower charge than you would if you wanted to pay for a billboard for a lease. The cost of advertising o... ... middle of paper ... ...inesses succeed on online marketing.
1.1.1 Viral Marketing Viral marketing is also known as buzz, blog and electronic word of mouth marketing. It increases brand awareness through internet. It uses internet as a platform for promotional messages of a product for the purpose of achieving product sales by viral process. It can take place in different forms like games, videos, messages and etc. It also includes a publisher, advertiser, advertising agencies and a server like other advertising medium.
With that many companies have begun to utilize social media for marketing their products. Social media marketing has become one of the most popular ways to reach customers, both business to business (B2B) and business to consumer (B2C). Out of the three thousand marketers surveyed in the 2013 industry analysis, 97 percent were using some type of social media to advertise their products. Also, 84 percent thought that social media was an important part of their business. Although there are many popular social media sites, Facebook is by far the dominant platform... ... middle of paper ... ...content naturally by visiting your page or seeing your post.
In these different channels message can take different forms like video, email, Image, Game … etc. Basically the message should be created in such a way that appeal to the people with high Social Networking Potential (SNP). These people will then share the message through their communication network. So the message will spread virally in the network in a pyramid manner. Marketing professors Andreas Kaplan and Michael Haenlein suggests three criteria for a successful viral marketing campaign.
In a recent blog, “92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites.” (Demers, 2014). Marketers can view their company revenue generated given credit to rise in sales and advertisement. Conveniently, the company can focus their efforts in areas needing improvement with live blogs, and feedback consumers discuss in various forums associated with networking sites. It is a selling point for entrepreneurs to promote their brand and establish steady clientele using innovative, and creative advertising on social media platforms. The idea is to create a strong following and making the brand known by gaining as much exposure as possible, building rapport, and tracking progress with consumers on various media outlets.
With Kraft’s marketing planned accordingly, it created word-of-mouth awareness,... ... middle of paper ... ...se the millennial use of social media, they are the primary target audience for businesses. “Teens and young adults who now publicize and publicly state their likes online are essentially doing what earlier generations did with posters and T-shirts” (Mitchell). Businesses are essentially provided free publicity, therefore increasing the sale force. “Millennial’s more and more define their worth through the number of "likes," "follows," and "re-tweets" they achieve” (Mitchell). With these features, consumers create their own brand.
Facebook has become a global commodity interconnecting cultures, services, marketing and social lives. The social network is the most popular social network site (SNS) around the world, especially among young people in western countries. It enables users to bond with individuals, share information, including discussions of personal interest (Schwartz 2009). Users can send e-mail messages, chat with text or face to face, participate in discussion forums, and write on virtual message boards, wishing happy birthdays, or making cheerful remarks. Consumers can create a profile, including pictures and personal information.
The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. One of the key components of Social media marketing is social media optimization (SMO). Like search engine optimization, SMO is a strategy for drawing new and unique visitors to a website. SMO can be done two ways: adding social media links to content, such as RSS feeds and sharing buttons -- or promoting activity through social media by updating statuses or tweets, or blog posts.  Thus in today’s digital age social media marketing is the new way of reaching out to the new customers in order to create brand awareness and a brand recall to the existing customers too.