By altering Home Plus product offering the organization now has an opportunity to enter new markets. As a result the organization will attract new customers who prefer the high quality and cost products will offer. Additionally, Home Plus will have the opportunity to increase its profit by increasing its margins. Home Plus will now have excess revenue to reinvest in itself. Managers can use these funds to build new stores, purchase a wider variety of merchandise and provide better service for customers.
However, expanding into different businesses seems to be one of the strategic directions of the company. This direction is driven by increased competition in their current industry. New businesses, such as logistics, will have wider margins for FedEx and help them to increase revenues and profits. Also, FedEx should continue to expand and invest in the international market because it is growing at a rate faster than that of the domestic market. FedEx spends a lot of money on improving their technology, which has proven to be successful in the past, but their key to success today is expanding into new businesses and the international market.
Introduction Marketing strategy is defined as “a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitve advantage ” in the freedicionary.com. To contribute to the goals of the company and its marketing objectives, all basic and long term activitiees in the field of marketing can be taken as marketing strategies.It includes dealing with the analysis of the strategic initial of a company and the formulation,evelaution and selection of market-oriented strategie. Along with fast-growing economics,marketing strategies become the vital part to win the market share. However it is not easy to make good marketing straties for different
CHAPTER TWO: LITERATURE REVIEW 2.1 Introduction Companies of all sizes seek to be innovative and creative in order to gain competitive advantages, to increase growth and performances which in turn creates economic flows and dynamics that support labor and also the creation of new opportunities. Freel (2000) stated that innovators are more likely to experience business growth than non-innovators. According to (Harrison and Watson 1998), innovation and creativity may be one of the core competencies necessary for SMEs to survive and grow. In today’s globalized business environment, SMEs exert a strong influence on the economic growth and technological development of a country through their ability to innovate and create new products and processes
Increased immigration also means there are more skills and experts available to the hosting countries, as well as extra workers to take up jobs that need filling. Immigration also leads to improvements in the economy as taxes are paid and employment and wages increase. An Argument in favor of Immigration A Global Topic Immigration is a controversial topic that features conflicting opinions on a global scale. This is because skeptics believe that immigrants are taking away the original culture and traditions of individual societies, whereas, those supporting immigration believe that immigrants in fact enrich the culture of the host countries and provide great benefits to the country overall. This ongoing debate regarding immigration has led to the increased difficulty in gaining national citizenship in some countries, such as Saudi Arabia.
It is increasingly recognized that services sector in all countries in the proportion of gross domestic product have an increasing, along with the development of tertiary industry, the market increasingly competitive, provide better products or customer experience is the key factors for the company stand out, companies can improve their products or services through service innovation, and service blueprint is a practical technology for service innovation. Service Blueprint is flexibility and versatility, the most important on the service blueprint is designed to customer-centric, and design experience and improve services. This essay will talk about whether service blueprint as a practical tool in the enterprise operation management. The first
The experience economy is the latest model for innovative companies to stand out among the service and retailer masses to attract more customer dollars. While the “experience” is certainly a growing market, it has not emerged as the next foundation of an economic growth but rather a strong subset of the service economy. The experience is the next elevation in valued added service for the customer. It takes the ordinary to the extraordinary for the customer with personalization and individualized attention. According to Joseph Pine and James Gilmore in their book “The Experience Economy” a business must create memorable events for their customers rather than merely provided them a service or product.
The study was intended to demonstrate that positive CSR campaigns will increase both the overlap between consumer and corporate identification, as well as brand identification for that firm. This essentially works to align consumer values with that of the company. The question is, does this often result in higher bottom lines? Current market data may refute this notion, as there are many examples of companies with aggressive social responsibility campaigns, yet little to show for it. Recently gathered data on the impact of vice/virtue decisions and licensing behaviors may lend a hand in rationalizing such phenomenon.
So, in order to ensure the existence of a company, it must have the ability of introducing new product in to the market to replace old products that are declining in the market. This serves as the mechanism for the growth and existence of a company. BENEFITS OF SUCCESSFUL NEW PRODUCT According to Ewah 2008 one main benefit of the new product development is to develop technical knowledge and realize commercial objective by building innovation capacity that would increase the company's product ability to stay on competitive in an ever dynamic business environment. There are also a number of benefits of introducing new product successful in the markets which will impact the company's profitability. This includes: 1.