What is beauty? Beauty is defined as “the quality of being physically attractive or the qualities in a person or a thing that give pleasure to the senses or the mind” (Merriam-Webster dictionary, 2014, para. 1). Heine (2012) has found that beauty and attractiveness can vary across cultures. Although, there are specific features of a person that seem to be considered as beautiful and attractive across all culture spectrums. These features are: complexion, bilateral symmetry, average sized facial features, and biracial faces. However, weight in regards to attractiveness and beauty varies drastically across cultures. Through this discovery, there may be a correlation between the perception of beauty and attractiveness in each culture and its effects of body dissatisfaction and eating disorder rates. Is beauty really in the eye of the beholder? We will examine how what is considered to be attractive and beautiful can have both similarities and differences across cultures. In addition, we will examine eating disorders, and how they are influenced by the beauty standards that are set in specific cultures.
Today society has never been more aware of the impact the media has on what is considered to be an attractive person. Those who are most vulnerable by what they observe as the American standard of attractiveness and beauty are young females. Their quest to imitate such artificial images of beauty has challenged their health and their lives and has become the concern of many. As a result, advertisements used in the media are featuring more realistic looking people.
Here in America, the conventional definition of beauty is what is perceptible in any form of our popular culture. This includes television, movies, music videos, billboards, fashion blogs, social media (Instagram, Facebook, Twitter), as well as anything ran on print and in mainstream media. The business strategy that is often used in these forms of media is that, women’s bodies are often used as a tool for advertising products that are entirely not related to the items in play, for instance, fancy cars, liquor, as well as guns (Kitch 56). Much as utilizing women’s bodies as a tool for selling the products that are totally unrelated
In American the Beautiful it becomes quite obvious that the standard for beauty in the American society is for one to be slender, young, upper class and white without noticeable physical imperfections (Zones, 2000). This stereotype for beauty only involves a small portion of the American population. The film deals with businesses and industries that are constantly delaying the message that women need to obtain this beauty that is both unobtainable and destructive. According to them, physical beauty is far more important than inner beauty could ever be. This is done in order for consumers, especially women to feel the need to purchase their products in order to reach this very unrealistic beauty. This form of promotion is leading to very few women to feel beautiful; it is causing dieting, massive consumption of cosmetic type products, leading to depression and self-doubt. Americans have spent billions of dollars combined on cosmetic, beauty products and surgery, and constant seeming to never be ending alternations to ones body to reach this level of beauty that isn’t even real. In the movie, Garren a 12 year old model started off her career at such a young age because she has what media wants, shes tall, slim and confident. She models until she faces self-doubt
Over the years, America has become a society that judges beauty based mainly on appearance. Throughout the course of a day, men and women are bombarded with grotesque images of malnourished supermodels selling their own bodies; claiming that they are somehow beautiful. What does it mean to be beautiful? Can self-worth be measured by body weight, clothing size, or shade of lipstick?. “Sometime ago I came across an article in a beauty magazine in which a man said that there were no more ugly women in the world because make-up, weaves, false eyelashes among other beauty treatments have evened out the playing field and has resulted in all women looking the same” ( Gale 1). At the same time, misinformed judgements have caused women to change their physical appearance in order to become more beautiful rather than embracing their own true beauty. To measure beauty effectively one must remember that beauty cannot be determined by physical attributes, but is found in the personality and uniqueness of each individual.
.... "The Beauty Industry Promotes Unrealistic Beauty Standards." Not Just a Pretty Face: The Ugly Side of the Beauty Industry. Gabriola Island, BC: New Society Publishers, 2007. Rpt. in The Culture of Beauty. Ed. Roman Espejo. Detroit: Greenhaven Press, 2010. Opposing Viewpoints. Opposing Viewpoints in Context. Web. 4 Mar. 2014.
Ideals of beauty promoted by the media have created a brand new definition for the word “beauty”. Beauty is associated with extreme thinness and Caucasian traits nowadays. People are bombarded with thousands of beauty and cosmetic advertisements shown on tabloid newspapers, magazines and pop-up advertisements every day and everywhere. The negative impacts brought by these advertisements outweigh their benefits. This essay will consider how people's confidence, controlling ability when achieving ideal images and the norms of beauty in society are adversely affected by the media-supported beauty ideals.
Beauty is a cruel mistress. Every day, Americans are bombarded by images of flawless women with perfect hair and smooth skin, tiny waists and generous busts. They are presented to us draped in designer clothing, looking sultry or perky or anywhere in between. And although the picture itself is alluring, the reality behind the visage is much more sinister. They are representations of beauty ideals, sirens that silently screech “this is what a woman is supposed to look like!” Through means of media distribution and physical alteration, technology has created unrealistic beauty ideals, resulting in distorted female body images.
Throughout time the evolution of American advertising has drastically changed. What hasn’t changed is the way that women are being presented. From the roaring twenties to modern time magazine ads have always advocated the main focus to be a woman’s beauty. As time goes by the advertisement industry focuses more on things like big breasts, tiny waists, long legs, and of course beauty. For instance, Chanel, a perfume line, constantly misrepresents their models in there ads by making the main focus to be their bodies.
The era of mass media is flooded with all kinds of advertisements, and this ubiquitous industry(beauty advertisements especially) has gained higher public awareness these days, since it has been accused of creating unreal ideals of beauty which pose pressure on females to become slimmer and more facially attractive, forcing them to damage their health at the expense. However, criticisms against advertisements are basically focused on the negative effect on women’s health, behind which there is in fact something we ignore. In brief, what should be noticed is that on acceptance of the reasonability of beauty advertisements, women are by osmosis admitting the inferiority of their social status compared with men. In the ancient times, women were controlloed both physically and mentally by stale social moralities and traditions, whereas in this nowadays society which seemingly emphasizes freedom, advertisements may be a new form a restriction to females. This rest of essay is going to argue that advertisements and media affect women’s social status in a negative way.
There are numerous ways people are manipulated by the media, but the concern of outward appearances has always been one of the main portals the media uses when advertising. Everyday, people come across some type of advertisement, wither it be watching television, seeing billboards, reading magazines, or listening to the radio. These advertisements all instill into people’s heads, what they are is not good enough. Most advertisements show photos of women and men with no wrinkles and flawless skin, no fat and built bodies, or stylish clothes and trendy accessories. These types of advertisements give men and women an unrealistic perspective of what they “could” look like, not suggesting the people being shown are naturally beautiful to begin with, but implying the allusion; one could look like this if this product is used. These types of strategies are used by companies continuously, manipulating the world into believing they can change themselves just by buying their product. Advertisements with reference to outward appearances commonly focus on three different aspects of societies concerns; stopping signs of aging or reversing it, losing weight or getting into shape, and wearing certain clothes, in turn, allowing a person to fit into societies superficial view of how one should appear on the surface.
Whether it’s extravagant haute couture or simply casual, hair styling has created a common denominator in the lives of humans globally. But hair, being the unifying code for people of all ethnicities, hides the racially fueled battleground behind the extensions, locs and overall presentation of Black and White hairstyling. The appropriation of urban hair and the blatant/subtle racism upscale hair stylist display are key to the foundations of white privilege.
Jean Kilbourne started collecting ads in the 1960s, influenced, in part, by her involvement with the women’s movement, her interest in media, and her background in modeling. She began her film Killing Us Softly by showing vintage magazine articles and advertisement that she claimed are responsible for creating “an epidemic of eating disorders”. In 1991, Naomi wolf’s bestseller the beauty myth claimed the obsession with beauty was the result of a cultural conspiracy seeking to undo psychologically and covertly all the good things that feminism did for women. She argues that ideology of beauty is the "last, best belief system that keeps male dominance intact" and that women's magazines have played a pivotal role in the selling of the beauty myth. If, as Jean Kilbourne suggests, the media and advertising teach us to detest ourselves and damage our bodies, then what Wolf calls "the beauty myth" is a threat to everybody. In 1999, Dr. Nancy Etcoff published Survival of The Prettiest, rejecting Naomi Wolf’s claims that beauty is a backlash against feminism and using historical and scientific research to argue that beauty objectively and universally exists. She states “Beauty is one of the ways life perpetuates itself, and love of beauty is deeply rooted in biology”. So, is Naomi Wolf justified in her concerns? Is beauty truly an invention of Madison Avenue or is it an instinctual universal urge that played a major role in human evolution? Did the magazine advertisements in the sixties shape or reflect the obsession with beauty? To answer these questions, one must virtually travel back in time and carefully examine the magazine articles and advertisements of that era and analyze whether what they are promoting are novel ideas or do they ...
Show business promotes commercials, print advertisements, films and shows where unbelievably perfect women are seen as the ‘ideal beauty’ The ‘ideal beauty’ controls the behavior of young girls and manipulates their perception of beauty. The term ‘ideal beauty’ is defined to be a conception of something that is perfect, especially that which one seeks to attain. Many young girls everyday are exposed to fashion and beauty advertisements that feature models who are portrayed as ‘perfect’. Due to this Technological Age, girls are exposed to many advertisements that encourage them to be like the featured models- tall, skinny, and foreign. There is also a survey conducted by Renee Hobbs, EdD, associate professor of communications at Temple University which states that, “The average teenage girl gets about 180 minutes of media exposure daily and only about ten minutes of parental interaction a day.” Moreover, media also promotes and advertises cosmetics, apparel, diet pills and exercise gears in the name of beauty and fitness, convincing girls to buy and ultimately patronize their products. Becoming very addicted with using such products can eventually lead to overdoes and becoming vainer. It may seem obvious to most of us that people prefer to look at beautiful faces. While beauty itself may be only skin deep, studies show our perception of beauty may be hard-wired in our brains (Stossel,