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White Beauty Standards

opinion Essay
1268 words
1268 words
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The Price of Beauty It is not a secret that there is an excessive amount of emphasis placed on an individual to be beautiful in America. On a daily basis, women are bombarded with dozens of beauty advertisements dictating how one should look. These endorsements are made to have seemingly innocent intentions, but when deeply examined, the messages that may be internalized can cause scary results. The truth of the matter is that these advertisements condone damaging ideals of beauty that concludes in the destruction of body satisfaction. It is because of this, the standards set by beauty industries are harmful to women. Beauty standards are harmful is because it promotes a representation of women’s weight that is unattainable for most. Due …show more content…

Being white is considered the top standard for beauty, and this idea perpetuates the oppression and harm to ethnic women. One reason for this is because colored women in general are severely underrepresented in any beauty advertisements, whether they be on television or in magazines. Furthermore, with the advertisements that do include women of color, it is a small chance they are being shown for ideals of beauty. This ultimately leads to negative thoughts, such that being black or multiracial is undesirable. In fact, there are studies that show black girls are more susceptible to advertisements and their portrayal of white beauty (Kite). Regardless, some may argue that there has been an inclination on the popularity of ethnic beauty advocates and celebrities within the last few years, however a closer look reveals that that little progress really has been made. This is because these women of color, are regularly sporting a “white washed” aesthetic. This idea implements white ideals by applying straight hair, and lightening of the skin and eyes. This technique is apparent when looking at popular women such as Tyra Banks, Rihanna, Beyonce, Jennifer Hudson, and so on. The problem with this is because it is an inadequate representation of what ethnic women should look like. Therefore, by “whitewashing” the few colored women available as role-models, insecurity is created for women with natural features (Kite). Not only is this supporting white privilege in America, but harshly redefining what beauty means to other cultures. Furthermore, these ideas are spreading. For instance, the beauty brand L’Oreal has a growth rate of 26% in China (Orbach). Unfortunately, these percentages are so high not “ by marketing their lipsticks and hair products to Chinese women per se but by marketing the western body as the body to have to Chinese women” (Orbach). By expanding what western

In this essay, the author

  • Opines that women are bombarded with dozens of beauty advertisements dictating how one should look. these endorsements are made to have seemingly innocent intentions, but when examined, the messages can cause scary results.
  • Opines that beauty standards are harmful because they promote a representation of women's weight that is unattainable for most.
  • Argues that beauty standards are harmful to women because they associate white with being normal, and perpetuates the oppression and harm to ethnic women.
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