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The media defines beauty with models
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In the modern era of the beauty industry, there is undoubtedly a much higher amount of representation of Black women--both in respect to representation through Black beauty companies as well increasing inclusivity of within advertising as a whole. Although there is a higher level of representation of Black women within the beauty industry, the beauty industry—and the advertisements within it—ultimately lie under the control of White men. Once many Black beauty companies reaches a place of success and tokenism within the Black community, the company is often sold to a larger company run by a White male billionaire. As a result, there is a shift towards exclusivity to only a select few in advertisements and who is in control. For the purposes
There is no denying that women are given high standards when it comes to their appearance. Advertisements make women look flawless and always perfectly groomed; no matter what she is captured doing in the advertisement. Skyy vodka, especially in their July 2010 Maxim magazine advertisement, is guilty of discriminating against woman. At a first glance upon this hypnotizing ad, the white, flawless, perfectly groomed female appears to be in a dress with a matching background. At a closer look, the girl with luscious locks of orange hair is simply lying naked in a bed, under what is safe to assume, her man or any man’s sheets. Male dominance in our society is still a major problem. Males either create or are exposed to advertisements
...nd attractive. It creates a double consciousness that is difficult to reconcile. Carla Williams argues that “given the legacy of images created of black women… it is an especially complex task for contemporary black women to define their own image, one that necessarily both incorporates and subverts the stereotypes, myths, facts and fantasies that have preceded them. (Wallace-Sanders et.al, 196) The root of the problem lies within our society. While very culpable, mainstream music and advertisements are not the only promoters of female objectification; the key is unwinding the inner tensions between these two groups. There is a need for the promotion of female solidarity, regardless of their skin color. We need to rid society of the evil of racism—only then will conceptions surrounding African Americans parallel and be as positive as those surrounding white women.
Jean Kilbourne’s 2010 documentary, Killing Us Softly 4, discusses the idea that the businesses of advertising and commercialism have promoted specific body ideals for women in our modern day society by the methods in which they market towards their target audiences, specifically how women are portrayed in their ads. Throughout the documentary, Kilbourne is extremely critical of the advertising industry, accusing it of misconduct. She argues that objectification and superficial, unreal portrayal of women in these advertisements consequently lower women’s self-esteem. Ordinarily, women have many industries that try to gear their products towards them with apparel, beauty, and toiletries being amongst the most prominent. The majority of advertisements
There have been musicals, documentaries, researches, panel discussions and even talk shows about hair, hair qualities and hairstyles, even Oprah Gail Winfrey chose hair for the magazine's September 2013 theme. According to Adlman (2013), Oprah Winfrey in a video interview said,
Images in media, television especially, are a direct projection of the people who control and project them, which often tends to be white people. “‘We face the problems of images projected by people not of us,’ she said. ‘The media is the most powerful mind-manipulating tool on the earth.’”(Ruby, 18) The perception of black women in the media today can be damaging to the self-image of the young black women of today. During the Black Arts Movement, many artists and poets spoke of how white influence in our lives has created skewed beauty ideals in the African-American community. This white influence tends to harm black women’s images of themselves. Most female images seen in mainstream media are white, thin, tall and just plain gorgeous, making it hard for the average African American woman to relate to. Black television has done well with having different shapes and sizes for women of color to relate to, but that only includes one or two channels on all of television. For example, even though BET was founded by Robert Johnson, a black man, BET is now predominantly owned by white people. “"Day after day, in all forms of media -- print, radio, and television -- we see, hear, and read the perspectives of non-Black women and women of color who are not actively involved in the struggles of Black women -- especially on so-called 'women's issues'.”(Women’s Health Weekly, 546) Large television networks must choose to show things that will not only keep ratings up but also keep people interested in watching their shows. Unfortunately in today’s age and day drama and negativity is what most Americans look to watch. Even though many people feel that these negative things are wrong, we still find ourselves watching and reading about it. The...
“Women in advertisements are getting younger, thinner, and more racially diverse.” Marketing to Women. June 2002. EMP Communications, 2002
The black woman in the U.S. holds a precarious role: she is a woman, she is black and she is quickly becoming the dominant force of her people. The black woman is increasingly the sole bread winner in her household because she is forced into that position because of the...
Women’s beauty is becoming more and more influence by beauty companies. Most beauty companies that highly influence women are those that are adjusted to idealizing thin, flawless, malnutrition models. This sort of promotion around the world is causing society to pass down a primitive teaching of beauty that our backward ancestors had preached and passed down from their ancestors as well. Instead of encouraging the younger generations to idealize the typical skinny Caucasian celebrity woman, society should be more supportive of all type of physical beauty. We, as the mass majority, must discourage beauty companies from stereotyping what beauty is. We must boycott and create petitions to fight against false beauty. Once society agreed to accept a wide range of physical beauty and change our demand of beauty, only then we can change the influences that beauty companies create for our younger generations.
High fashion model Jourdan Dunn has had enough with white hair stylist damaging her natural hair and opted out for wigs to avoid the dilemma that Afro-hair causes for her white hair stylist, this does not mention the fact that these same white stylist have no problem styling white model’s hair without any damage done to it. As stated in Privilege, Power and Difference “the ease of not being aware of privilege itself [is] what some call ‘the luxury of obliviousness’” (Johnson) with that said white women are oblivious to the fact that both White and Black hairstylist are capable of styling their hair whereas Black women’s only option are other Black hairstylist. It is also stated that “race privilege gives whites little reason to pay a lot of attention to African-Americans…” (Johnson) which holds true to the unspoken code of “white hair only” in numerous upscale salons. Following the advice of magazines ranging from Harper’s Bazaar to Allure, Aja Mangum visited top-notch salons to get her hair styled but instead of walking out of the salon with the Promised Land equivalent of hair she walked out with “a dull, dry, puffy mess” (Mangum). Thus, the lack of effort put forth into the knowledge of urban hair is definitely alarming for this day and age but expected. It goes as far as to show that White hairdressers refuse to “lower their standards”, “skill” and associate with Black hair while Black hair stylist (in order to make a name for themselves) have experience in both White and Black hair. Take a look at WE TV’s reality show, L.A Hair, Kim Kimble a renowned hair stylist shows off her diverse skill set as she works on both White and Black hair. In contrast, Kimble’s new business partner, Jonathan Antin, (Another one of Hollywood’s hairstylist) has strictly dealt with white hair fully supporting
In the essay “Beauty (Re)discovers the Male Body,” author and philosopher Susan Bordo discusses the history and current state of male representation in advertisements. While using her feminist background, Bordo compares and contrasts the aspects of how men and women are portrayed in the public eye. She claims that there has been a paradigm shift the media with the theory that not just women are being objectified in the public eye, but also men too. Since the mid-1970s, with the introduction of Calvin Klein commercials, men have started to become more dehumanized and regarded as sex symbols. In a similar fashion to how Bordo describes gender, race plays a similar role in the media. People of all different ethnicities and cultures are being categorized into an oversimplified and usually unfair image by the media over basic characteristics.
“Racialized Beauty: Toni Morrison The Bluest Eye” by Esti Sugiharti informs readers on how Morrison challenges the Western standards of beauty and reveals how this concept was constructed socially. Sugiharti mentions that Morrison’s points out that if white beauty standards are used in society, then the value of blackness would be diminished; however, the novel tends to override that tendency. The author tells readers how the ideal representation of beauty for women, specifically, is light skin and blue eyes, which for women of color is less possible to achieve than white woman (Sugaharti, 2002). This is clearly shown throughout the story with the characters of the book trying to conform to the Western standard of beauty. An example of this
For example, Jackson and Ervin (1991) analyzed 962 advertisements in fashion and magazines and found that Black women were only 23 percent in advertisements. Women are not portrayed as positive role models in our media, instead as sexual objects and product users that will charm men. Weaknesses: In my opinion, the author analyzes and compares how gender and race play a role in our society.
There are over seven billion people on earth and every single one looks different. No matter how much people say that being different is unique, they are wrong. Society has set a beauty standard, with the help of the media and celebrities, that makes people question their looks. This standard is just a definition of what society considers being “beautiful.” This idea is one that mostly everyone knows about and can relate to. No one on this planet is exactly the same, but people still feel the need to meet this standard. Everyone has two sides to them; there is the one that says “you are perfect just the way you are”, while the other side puts you down and you tell yourself “I have to change, I have to fit in.” There is always going to be that side that cares and the one that doesn’t.
As marketing strategies have evolved, they have enhanced the ability of advertisers to communicate to the "masses" more effectively than ever before. This ability has allowed advertisers to not only reach more markets, but to be more influential in the decision making process of the audience. American society, especially young women, is being influenced by advertisers more now than in previous generations. It is not by accident that teenagers and young adults are targeted by advertisers, especially since their purchasing power as a group exceeds that of any other consumer group. Not only have advertisers learned to identify specific products that appeal to men and women, but they have also found that the "want" of the consumer can be turned into a "need" for the advertised product. Many of the beauty product companies advertise their products as a "need" which ultimately appeals to a vast majority of women.
Within the mostly Hispanic neighborhood Washington Heights there is a multitude of beauty salons and beauty supplies stores. As I am fairly familiar to the area I chose to observe the social interactions of Dominican women getting their hair done instead of my initial reaction to the neighborhood. Starting at Nine am on the rainy Thursday, I observed five women each choosing their respective hairdresser and proceeding to do their hair. The women whom attend the salon are well dressed;with heels, jewelry, and stellar outfits(as if going to brunch instead of sitting under a hood dryer for 2 hours). Once entering the salon they all immediately begin to speaking Spanish, regardless of fluency. Each