More handpicked essays just for you.
Promotion strategies impact on consumer buying behavior
Promotion strategies impact on consumer buying behavior
Don’t take our word for it - see why 10 million students trust us with their essay needs.
In “What You Eat Is Your Business,” Radley Balko tackles the issue of who is responsible for fighting obesity. Balko argues that the controversy of obesity should make the individual consumers culpable for their own health and not the government (467). As health insurers refrain from increasing premiums for obese and overweight patients, there is a decrease in motivation to keep a healthy lifestyle (Balko 467). As a result, Balko claims these manipulations make the public accountable for everyone else's health rather than their own (467). Balko continues to discuss the ways to fix the issue such as insurance companies penalizing consumers who make unhealthy food choices and rewarding good ones (468). This forces the community to become responsible …show more content…
By researching the wants and needs consumers, food companies have obtained several methods to manipulate them. In “The Supermarket: Prime Real Estate,” Marion Nestle explains that supermarkets hire social scientists to study the emotions and unconscious minds of consumers to help them promote their business (497-498). Researching is done in order to better understand their clients and execute the best methods to control them. Nestle explains that researchers constantly interview shoppers to get a better sense of what they like to shop for (498). When researchers get an insight into what customers are interested in they can incorporate that information into supermarkets themselves. When supermarkets offer memberships to customers and those customers receive benefits, supermarkets also benefit with information from the consumer. Through a membership, supermarkets are able to carefully record each customers’ buying habits (Nestle 498). As customers apply for a membership, they unknowingly help companies get a better idea of how to use the unconscious mind to promote their sales. However, supermarkets do inform the consumer on the use and purpose of a membership within the terms and conditions. Supermarkets also give the shopper the responsibility to choose whether they want a membership with the store or not. Although supermarkets do inform the consumer, they …show more content…
Customers are faced with temptation by products every time they go to store. They decide whether to go with a cheaper price or a higher price for products that they need. By doing so, they are exhibiting their personal responsibility to make their own choices when purchasing products. Through these purchases, supermarkets in the U.S. profited $350 billion from food products in 2005 (Nestle 502). These profits favor the supermarkets greatly and allow them to continue selling products that appeal to consumers and increase their sales. Supermarkets are in business to boost their customers to buy more and never to buy less (Nestle 503). In Nestle's essay, a supermarket manager claimed that he does not force his customers to purchase Pepsi in larger quantities in his P&C Market since he also offers it in smaller quantities (503). Nestle provides a table that shows the prices for each Pepsi-Cola quantity available in the store. The table shows that it is cheaper to buy a larger quantity of Pepsi-Cola than to buy a smaller quantity that is almost double the cost. When buying a larger quantity, consumers are more likely to drink more of the Pepsi-Cola and take in more calories (Nestle 503). The manager responded by saying that if the customer desires smaller quantities they should be willing to pay more and it is not the store's problem (Nestle 503). However, when customers are
Supermarkets provide an ideal environment for affecting consumer purchasing behaviors cater to the healthy lifestyles of younger consumers while addressing the health concerns of older ones. The behavior of the consumer gives an image of our company.
In the article, “The Pleasure of Eating” by Wendell Berry, Berry was right about the fact that there should be a “Food Politics”. This article talks about “eating responsibly” and “eating agriculturally”. If you haven’t heard of these terms, they vary in Berry’s article. So “Eating responsibly” and “Eating agriculturally” basically means that everyone is expected to see and know about what they are eating. Nonetheless, not all fruits and vegetables are healthy. You might need to spend some time to take a look at the brand, price, and the facts about the products. Imagine, if Berry came to your dinner table? How do you get or purchase your food? What will you serve him? If Berry were to show up to my dinner, the best
I am responding to the request to analyze Radley Balko’s article, “What You Eat Is Your Business” and make a recommendation for or against publication in The Shorthorn at University of Texas at Arlington. In order to respond, I have examined the rhetorical appeals of Balko’s piece and determined why this article should be posted in the next edition of The Shorthorn. I believe that the Shorthorn audience would be interested in what is being discussed regarding of obesity, things that could potentially affect their lifestyle as well as the professors. In “What You Eat Is Your Business”, Balko claims that obesity is the responsibility of the individual not the government, and how our government is allowing American to live an unhealthy lifestyle
In Nancy Hall's "Obesity Lawsuits" (2004) essay, Hall is determined to address the problem constantly growing and silently taking lives in America every day, obesity. The author goes on to argue that people should not be suing "fast food companies" (Hall, 2004, p. 113), but rather look at themselves to blame for becoming obese. Americans need to think about their own decisions routinely, exercise to keep the extra weight off and choose meals that are healthier (Hall, 2004). The authors thesis states: "Listening to the subtle nuance emerging from legal debate, we can hear a discernable message that clearly spells out the desperate need for further study, public awareness, and education on obesity in America" (Hall, 2004, p.114). Even though Nancy Hall is not educated on obesity nor holds a degree in Health Sciences, the article is still persuasive because of the emotion placed into words pursued by direct and solid facts laid out on paper (Hall, 2004).
In his article “What You Eat Is Your Business,” Radley Balko emphasizes that we ought to be accountable with what we eat, and the government should not interfere with that. He declares that the state legislature and school boards are already banning snacks and soda at school campuses across the country to help out the “anti-obesity” measure. Radley claims that each individual’s health is becoming “public health” instead of it being their own problem. Balko also states, “We’re becoming less responsible for our own health, and more responsible for everyone else’s.” For instance, a couple of new laws have been passed for people to pay for others’ medicine. There is no incentive to eat right and healthy, if other people are paying for the doctor
Obesity is a global medical issue where people are confused between eating and dieting. I am an Omani student, and back in Oman, it has the same issue as the United States does. Both society try to stop their people from having obesity. However, “What You Eat is Your Business” written by Radely Balko explains how government allow unhealthy food to spread out over the country, and in return the government tries to push people to focus on health care systems where people may not be able to do it. Beside on that, American people try to reduce their meals or eat just a few amount of food without differentiate between health and unhealthy food, and that is because they want to become healthier, which Mary Maxfield clarifies that on her article “Food
As consumers, we like to believe that the information we are told is truthful and unbiased however, this is not always the case in relation to the fast food industry. In his essay “Don’t Blame the Eater,” David Zinczenko builds a convincing argument by using logical reasoning that fast food companies should be more truthful with their caloric content. Zinczenko also uses this logical reasoning to show how ease of access and family structure can affect fast food consumption. However, Zinczenko’s use of hasty generalizations and cause and effect fallacies render his argument unconvincing overall.
Obesity has become an epidemic in today’s society. Today around 50% of America is now considered to be over weight. Fast-food consumption has been a major contributor to the debate of the twenty-first century. Chapter thirteen, titled “Is Fast-Food the New Tobacco,” in the They Say I Say book, consists of authors discussing the debate of fast-food’s link to obesity. Authors debate the government’s effects on the fast-food industry, along with whether or not the fast-food industry is to blame for the rise in obesity throughout America. While some people blame the fast food industry for the rise in obesity, others believe it is a matter of personal responsibility to watch what someone eats and make sure they get the proper exercise.
Should people be held accountable for what they eat? Many believe that it is a matter of public health, but some think that it is the matter of personal responsibility. In the article “What You Eat Is Your Business,” Radley Balko argues that the government spending more money on anti-obesity measures is the wrong way to fix the obesity epidemic. He claims that people should be more responsible for their personal health. I am of two minds about this author’s claim that eating and lifestyle are matters of personal choice. On the one hand, I agree with his claim because of the unfair insurance policies, people should be more responsible for their own health, and people should take the time to be responsible for their kid’s health instead of blaming someone or something irrelevant. On the other hand, the government should do their best to dispose of “food deserts,” provide more opportunities to live a healthy life style, and give tax breaks to people selling healthy foods.
He begins his argument by commenting about kids suing McDonald’s for “making them fat” (Zinczenko 462). Zinczenko ponders the absurdity of this claim considering how food choices are based on personal responsibility. However, he then considers the overwhelming availability ratio of fast food to fresh food while sympathizing he was once obese himself (Zinczenko 462). Zinczenko uses the primary argument that fast food companies are deceiving consumers with misleading advertisement, hidden nutrition facts, and calorie risks. He believes companies are encouraging the public to eat their unhealthy foods by omitting alarming information and levying “good” deals. In consequence, fast food companies are increasing the chances of obesity and diabetes in consumers by stimulating poor eating
Radley Balko, The author of the essay “What You Eat is Your Business”, would agree that in order to stop obesity, we must turn this public problem around and make it everyone’s individual responsibility. Instead of inflicting the importance of personal ownership, government officials, politicians and congress make obesity a public problem by prohibiting junk food in school vending machines, federal funding for new bike trails and sidewalks, and restrictive food marketing to children. Overall I agree that this manipulation of food options is not the proper way to fight obesity, however, I think that government should inform people about the food they are eating because then they have no excuses for not taking responsibility of the actions.
Ever since the creation of the golden arches, America has been suffering with one single problem, obesity. Obesity in America is getting worse, for nearly two-thirds of adult Americans are overweight. This obesity epidemic has become a normal since no one practices any type of active lifestyle. Of course this is a major problem and many wish it wasn 't in existence, but then we start to ask a major question. Who do we blame? There are two articles that discuss numerous sides of this question in their own unique way. “What You Eat is Your Business” by Radley Balko is better than “Don 't Blame the Eater” by David Zinczenko due to its position in argument, opposition, and it’s reoccurrence in evidence.
One of the most shocking books of the generation is Eric Schlosser’s Fast Food Nation. The novel includes two sections, "The American Way" and "Meat and Potatoes,” that aid him in describing the history and people who have helped shape up the basics of the “McWorld.” Fast Food Nation jumps into action at the beginning of the novel with a discussion of Carl N. Karcher and the McDonald’s brothers. He explores their roles as “Gods” of the fast-food industry. Schlosser then visits Colorado Springs and investigates the life and working conditions of the typical fast-food industry employee. Starting out the second section, Schlosser travels to the western side of Colorado to examine the effects presented to the agriculture world in the new economy. Following Schlosser’s journey across the nation, he leads everything up to slaughterhouses and the main supply of income for fast food franchises – the meat. After visiting the meat industries in America, Schlosser explores the expansion of fast food around the eastern hemisphere – including the first McDonalds in Germany. Throughout Fast Food Nation, Eric Schlosser presents in his point of view and informative tone, a detailed disscussion of the conditions using various examples imagry and flowing diction/syntax to help support and show his audience the reasoning behind the novel.
“Nothing in a grocery store is where it is by accident. Every item on a shelf has been planned” (Paco Underhill). In the articles, “The Science of Shopping” by Malcolm Gladwell and “How Target Knows What You Want Before You Do” by Charles Duhigg, these authors exemplify effective marketing strategies which were composed by Paco Underhill and Andrew Pole. Underhill is an environmental psychologist; additionally he employs the basic idea that one’s surroundings influences ones behavior and invented structuring man-made environments to make them conducive to retail purposes. Pole was a statistician and revolved his entire life around using data to understand