What Is The Influence On Tourism In Brazil?

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Brazil welcomed 6.4 million international tourists in 2014, up 10.6% on the previous year. Total revenue from international tourists visiting Brazil amounted to USD 6.8 billion in 2014, an increase of 2% over 2013, which is a new record for the country. The main source markets were Argentina with 1.7 million visitors (27.1% of the total), followed by the United States (10.2%), Chile (5.2%), Paraguay and France. Employment in activities that make up the tourism sector amounted to just over 2 million jobs in total in 2014, compared to 1.9 million in 2013. A key influence on tourism in Brazil in recent years has been the impact of two major sporting events, the FIFA World Cup in 2014 and the Olympic Games in 2016. It is anticipated that the legacy …show more content…

Since 2013, there has been major investment to prepare for hosting the 2014 FIFA World Cup and the 2016 Olympic Games. The country is especially strong in terms of natural and cultural resources, but this is now complemented by significant improvements in airports and other tourism infrastructure and in the tourism labour market. The main challenges faced by Brazil include issues around market openness (e.g. the visa regime), safety and the business environment. The need to build on the opportunities and address the challenges is reflected in the National Tourism Plan 2013-16, which links to Brazil’s overall Multi-Year Plan 2012-15. The National Tourism Plan sets out the contribution of the sector towards economic and social development and the elimination of poverty. It is based on a number of principles, including the need to improve participation and dialogue with society, generate employment and entrepreneurial opportunities, encourage innovation and knowledge and strengthen regionalization in the territorial and institutional approach to planning.
The four main priorities of the National Tourism Plan are to:
● Prepare Brazil tourism for mega events (World Cup and

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