What Is SEO Or Search Engine Optimization?

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SEO or Search Engine Optimization is and should be one of the most integral elements of your clients or your own internet marketing strategy. The first reason for this is the simple fact that in advertising or internet marketing visibility is key. Where most budding internet advertisers and marketers fail is not fully understanding the added value that is gained at the cost of simply time. The visibility gained by building and maintaining a site that is loved by the search engines is virtually free money. This article is meant to shed some light, for potential IMs and advertisers on the basics of SEO and the elaborate as to its importance when marketing anything online. Search Engine Optimization (SEO) is a process that is meant to take full advantage of search engine rankings and the algorithms that drive them in order to funnel traffic with out having to pay for it. Of course there are many ways to skin the proverbial SEO cat, the more successful SEO strategies take more of a hub & spoke approach to designing and implementing one well orchestrated SEO campaign. Elements that most n...
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