What Is Descriptive Comparison?

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Chapter-3
3.1 THEORETICAL BACKGROUND OF THE STUDY Comparative study The comparative method is often used in the early stages of the development of a branch of science. It can help the researcher to ascend from the initial level of exploratory case studies to a more advanced level of general theoretical models invariances such as causality or evolution are same.

Comparison is one of the most efficient methods for explicating or utilizing tacit knowledge or tacit attitudes. This can be done, for example, by showing in parallel two slides of two slightly different objects or situations and by asking people to explain verbally their differences.

Descriptive comparison aims at describing and perhaps also explaining the invariances …show more content…

The final aim perhaps is not only to find the best, but also to improve it or similar objects later on. The principles and methods of normative comparison.

Differentiating Between Consumers, Customers and …show more content…

The three concepts, consumer, customer and client, have been identified in referring to the target market of any firm. No precise differentiation between the concepts of consumer and customer has been made (Gray 2007:66). Many authors use the concepts consumer and customer interchangeably without offering an explanation why one concept is preferred to the other in a particular context. Additionally, the concepts customer and client are used interchangeably by some authors. It is important to note that relationship marketing is a widely used concept of Relationship marketing does not only refer to the management of the relationships a producer and/or marketer of physical products have with customers, but is also applicable to the management of a service firm’s relationships with its clients. In addition, customer retention refers to the fact that firms, including firms providing physical products and firms providing services, maintain their existing consumers. Therefore, for the purpose or this study, the and particularly banking services, are referred to in broader or more global terms. Secondly, the narrower concept customer refers to a person who purchases a particular physical product, and therefore this concept will not be used in this study focusing on banking services. Thirdly, a client refers to a person making use of a

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