What Is Charles Duhigg's 'The Power Of Habit Loop'

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Charles Duhigg’s book The Power of Habit features the “habit loop” and how the use of habits is subconscious rather than based on memory. The habit loop starts with the cue, then followed by routine, and then reward.
A perfect example of the habit loop in history would be when a marketer, named Claude Hopkins, had made toothpaste widely used in the 1900s by using the habit loop in his sales. He tells how the film felt when brushing over your teeth was what was making a person’s teeth look discolored. When he gave that cue, he followed it up with pictures of people with white teeth. This made people get into routine and they were given the reward in the tingling feeling of brushing their teeth. This process eventually led to people brushing

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