Walmart Marketing Strategy Essay

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Analyzing Marketing Strategies for Walmart Introduction Walmart’s’ vision statement is “Save Money Live better”. They make it work by using their marketing strategy knowing everyone is always looking for the lowest price and it can usually be found at Walmart. Once someone sees an advertisement about the low prices either being in the store itself or on their website they eventually end up becoming a regular customer. Seeing as they can get daily deals all day long? Analyzing all of Walmart’s marketing strategies will narrow down and explain why Walmart is where they are today. (Bacons, 2013). Product lines and mix Walmart is a multinational retailer; in short it has every product or a brand which a person could see in his day to day life. The broad range of product categories include movies, crafts, gifts, college essentials, Electronic items, home appliance, jeweler, photo center, toys, outdoor living, funeral, grocery, and video games. Walmart’s’ business model doesn’t include manufacturing of any product; in fact it sends products across the globe in large quantities. This takes place in order to enjoy …show more content…

Market penetration involves selling more goods or services to the current target market. Walmart sells more goods and services to its current consumers by offering discounts, promotions, and special packages. Walmart also offers discounted wholesale packages of various goods to the customers. The Second strategy they use making them have a more intensive growth is their market development. This strategy involves entering new markets to sell to the consumers other than the company currently has. Walmart establishes new stores all the time to achieve market development. They also open new stores in overseas locations to tap consumers in those market areas as well. (Ferguson, August,

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