Walgreens: A Case Study: Gregory Wasson

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1) Gregory Wasson worked out a deal with a PBM and created the SMART 90 Walgreen’s plan which allowed customers to order 90 day prescriptions through Express Scripts. He also focused customer centric retailing, which is a strategy that delivers Walgreens customers with whatever they want. To help with the Growth of Walgreens Wasson also introduced the Walgreens app for IOS and android platforms. The app allows customers to order prescriptions and receive a SMS alert when their prescriptions are ready. Walgreens also showed that they are an environmentally friendly company by installing solar panels at some of their stores and also electric vehicle charging stations. 2) Walgreens has technology in this new age by developing an app allowing

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