UBIK: An Example Of Consumerism

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Today, as we know it, we live in a consumer filled world. People buy things that they want and need. When they see something cool advertised on t.v., they get it. It is something that every human enjoys doing, getting something and being able to show it off. This is also how the economy works, the process by which consumers spend. The book, UBIK is a great example of consumerism; about a futuristic world that undermines any clear sense of reality vs. non-reality, trying to sell the product “UBIK” to all living and half-life members of the story. At the beginning of each chapter, an ad is quoted, stating yet another fact as to why UBIK should be used throughout one's daily life. UBIK is the answer to everything, it can take care of just about

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