TransJakarta Busway Operator Improvement

1228 Words3 Pages

1. Introduction
Since repulsive traffic situations nowadays getting increasingly occurs in Jakarta, a heart of Indonesian economy city, TransJakarta as Bus Rapid Transit (BRT) system expected to be alternative completion cope with this issue (Hook and Ernst 2005). Within almost ten years operated on 2004 (TransJakarta 2011), TransJakarta operating systems still has require substantial improvement facing a never end congestion and other problems come about (Hook 2003). Reflecting to these matters, one of key points of project implementation on B2B circumstance is collaborativing activity among actors which aline with the market in service ecosystem outlook (Vargo and Lusch 2011). Therefore TransJakarta resource (government, bus operators, employees, customer and other stakeholders) be necessary to stranded in obvious, solid and sustainable design (Hook 2003).
Compared to other implementation of BRT system in developing countries, operators claim rates on TransJakarta yet occupied as substantial number (Hook 2005). The private sector entanglement were undertaken intend to improve the quality, facilities, services and precise competition on public transit services as one of initiate pace to obtain exhaustive conceptualization (Sebhatu et al. 2011). The way of those thinking refers to service perspective which point out on co-created value with customer into organizing the value during the process (Payne et al. 2008). The contract system between TransJakarta and bus operators which conducted as other fundamental aspect assessed occur infirmity (Hook 2005).
For this reason, the aim of this paper is to gain deeper discussion related to contractual systems which conduce discomfort of the employee and resulted to customer service in Tra...

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...my of Marketing Science 36 (1), 83-96.

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