Profile
Design by Toko is a small-scale graphic design studio which is located in Sydney established in 2001. They are a quiet new studio comparing with other big advertising agencies. Eva Dijkstra (1974) and Michael Lugmayr (1970) are founders and creative directors of Design by Toko. Before they relocated to Sydney in 2007, they lived and worked in other cities in The Netherlands and United States. Currently they are working for both local and international, corporate and cultural clients.
They browses the scope extremely broadly including identity design, brand strategy, publishing design, signage, event and campaign design, digital design and design consult. Recently they started the Print Gallery which is a online shop by Toko designing
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It is a good marketing strategy for now since their small-scale. Moreover, working for city council like City of Sydney brings them a lot of new business as well. People in the city can see their design everywhere on the street, which can increase their popularity and recognition.
Corporate social responsibility (CSR) is the other approach of their marketing. For example, they designed a poster recently about the Centennial Park trees cutting to make way for Sydney's tram project. It has some advantages. Firstly, it gave a opportunity in which recognition would be improved in the people who pay attention to the incident. Moreover, for now, they just a small studio, CSR will not influence them a lot. But if they want to enlarge the studio scale, CSR can build a good image to the public and increase popularity.
They put all of the pictures of portfolio with a clear introduction both on official website and social network, and they also took a small video for the process of printing physical book. It is a good way to show the potential clients how they
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Joost (respectively 1999 and 1997) in Breda, The Netherlands. They are the designer, creative director, art director, typographer, finished artist of Design by Toko. The official website do not show the information about the other contributors in the studio, but they probably share the task equally.
Dijkstra was a project manager before she realised that she wanted to be a graphic designer. She said that her inspiration mainly came from art and she would like to blend art into her design, that is the reason why her design are minimalist, contemporary and distinctive. Otto Piene, Ludwig Mies van de Rohe, Elon Musk inspired Lugmayr a lot. He has his own philosophy and notional process following a considered manners in which ‘critical thought, experimentation, and potential collaborations are key’.
They recruit full-time designer semi-annually on Facebook and twitter. A lack of designers and excessive works probably have became big problems, so they are planning to enlarge the scale of studio. They require a strong skilled ability and interviewee cannot attempt their requirements, which could be the other reason why they recruit frequently. Moreover, they would like to recruit graduated students, so they pay more attention to capability instead of work
...so very successful because of their unique forms of advertising and promotions. Contacting certain audiences which is their main target during different promotions is a wonderful way to go. Understanding advertising will better help you understand yourself and make you realize whom you really are and whom you will always be no matter how many cosmetics you buy.
Lawson, Bryan. How Designers Think: The Design Process Demystified. 4th ed. Oxford: Architectural Press, 2006.
Muriel Cooper was a famous twentieth century graphic designer. Besides being a book designer, she was a researcher and educator as well. MIT Press wanted her assistance for a very longtime as an art director. Furthermore, she founded MIT’s Visible Language Workshop and co-founded the MIT Media Lab. Also Cooper was one of the first graphic designers to apply her skills to the computer screen.
... They advertize little but sponsor banner ads on websites and sponsor a few professional mountain bikers. Their main advertising is word of mouth, which drives their sales and is depended upon their customer service. The company does have a good reputation for quality of their product.
We will mainly focus our analysis on the market share, financial problem and brand strategy. Now we start our analysis to choose the right creative to solve dilemmas which Kyle Kirkland and Dana Messina are facing.
Graphic designer and typographer Stefan Sagmeister has always had a unique way of viewing the world, therefore has created designs that are both inventive and controversial. He is an Austrian designer, who works in New York but draws his design inspiration while traveling all over the world. While a sense of humor consistently appears in his designs as a frequent motif, Sagmeister is nonetheless very serious about his work. He has created projects in the most diverse and extreme of ways as a form of expression. This report will analyse three of Stefan’s most influential designs, including the motives and messages behind each piece.
Shiro Kuramata (1934-91) was a Japanese designer best known for his furniture and interior design, which gave the modern culture a creative voice. Many will identify with the chair he designed for the Vitra Design Museum in 1987 titled, How High the Moon (fig 1). The piece was inspired by an old jazz song and is part of the permanent collection at New York’s Museum of Modern Art. It is designed as a spacious armchair with woven threads of expanded metal; the piece weighs little more than a leaf, and can withstand robust use . His other works include entire storefronts designed for his friend Issey Miyake, for whom Kuramata created over 100 retail interiors . One of these works is Bergdorf Goodman in New York (fig 2.) designed in 1984 , which today sells products for Gucci, Prada, Jimmy Choo, Dolce & Gabbana, and others .
They did not create a proper advertising campaign prior to the launch of the product, and are trying to form it now to increase customer awareness of the product.
Lawson, Bryan. How Designers Think: The Design Process Demystified. NY: Architectural Press, 1980, 2007. Massachusetts: NECSI Knowledge Press, 2004.
There are 18 design centers in the world, one is in U.S., one is in Pakistan, and the others are in China. There are 13 overseas factories, 58800 marketing network, 11976 service network stations in the world.
One of the ways for any business to grow is through advertisement. BillCutterz.com experienced that boast from the ABC interview. Therefore, the company need to incorporate advertisement as a part of their marketing strategy. Additionally, they should expand their target group form individuals to different corporations.
...e companies because they almost touch all possible medium to communicate their message, even they also tried experimental marketing tool as well. Almost everything was perfect from artist to ad agency, conceptualization to communication tools. According to us it is very much require in communicating the message and Flipkart ad is the perfect example of creative representation. Because creative executions increase the recall value and long term brand awareness, maybe due to content used in communication. According to us they must have to emphasize on radio and paper advertisement and should also increase the TV ad frequency .telemarketing and door2door promotion is the other way out but may be expensive but they want to tap bigger market size they have invest more on all medium because in today’s world customer acquisition is the key of every business success.
Massimo Vignelli was an Italian designer who worked in a varying range of areas such as package design, advertising, industrial, interior, architectural design and the list goes on. Vignelli was also the co-founder of Vignelli Associates, which he started with his wife Lella some years after coming to America. Vignelli’s wide area of work and expertise has all helped contribute to make him a designer of interest. He has had works that have been published all around the world and throughout many museums as well.
In the article entitled “Socially Responsive design: Thinking beyond the triple bottom line to socially responsive and sustainable product design” the authors refer to Victor Papanek as the man ...
‘You cannot hold a design in your hand. It is not a thing. It is a process. A system. A way of thinking.’ Bob Gill, Graphic Design as a Second Language.