Three Social Factors That Lead To The Development Of Interpersonal Communication

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Analyzes According to the text Interpersonal Communication, “perception is the active process of creating meaning by selecting, organizing and interpreting people, objects, events, situations and other phenomena (Wood, 1999, pg. 64).” This is important to note since this study focuses on perception of both ends of the media communication spectrum, audience and media creators. Dr. Wood addresses the theory of Constructivism, which states that we organize and interpret experience by applying cognitive structures called schemata (Burleson & Rackm 2008). We rely on four schemata to make sense of interpersonal phenomena: prototypes, personal constructs, stereotypes, and scripts (Kelly, 1955; Hewes, 1995). For this research, a news anchor is considered to be a …show more content…

All these factors have an enormous influence on how we act, what we believe, and how we perceive things. None of these factors can act without affecting one another. For example, as young children our perception of the world mainly comes from what our parent’s perception of the world is. So when we attend school children will tend to repeat what their parents taught them. If a parent is a racist the child will most likely develop a racist personality until him or her are exposed to something differently. In the same way, institution teach children about their identities and the roles they are expected to fulfill in society. A child will go home and share with their parents what the have learned in school. Finally, media also affects children’s actions and beliefs. If a child has no personal experience of a media representation of a minority this will rely on the media to make judgments of minorities or an outer group when they

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