What Is The Five Dimensions Of The SERVQUAL Model In The Evaluation Of Service Quality

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2. Literature review
The literature review is to present the already known – researched information of the areas that are related and meaningful to this research study (Saunders et al. 2012). Thus, the literature review will not only contribute in getting a much greater understanding in the research topic but also will enable to identify the gaps that need to be researched or questions that are not clearly answered. By classifying and examining previous studies the appropriate information and clear understanding will be achieved that will allow and also ensure that the current study is not repeating the same research or answering same questions. For this literature review the following key words were used for narrowing down the study material: …show more content…

The five dimensions of the SERVQUAL model in the evaluation of service quality was tasted by many researchers in order to prove the model’s validity. To begin with, Zeithaml et al (2006), claimed that, “service quality is a focused evaluation that reflects the customer’s perception of reliability, assurance, responsiveness, empathy, and tangibles”. Additionally, they pointed out that among the five dimensions, “reliability” it has been reported to be one of the most important factors.
According to Gronroos (1983), patients make their service’s assessments based on the practical and functional elements, those involves: how, why, who and when (complies with the delivery provision)
On Rohini and Mahadevappa (2006) research, they tested SERVQUAL framework in hospitals in India. They acquired the perceptions of both the patients and from the hospital management team. At the end of their research they had pointed out that there was an overall gap between patient’s perceptions as well as expectations and what management’s perception of what patient’s perceptions and expectations …show more content…

There were concerns regarding in terms of expectations and the significance of the ‘‘gap’’ as a way of measuring quality. Additionally, when the SERVQUAL dimensions became just five it has been reported a generalisation through the different types of services. Cronin and Taylor (1992) they created the SERVPREF scale base on the SERVQUAL, they believed that the latter was creating confusions regarding the customers satisfaction levels as the five detentions of the model should not be measured separately but as one element. Also, core elements such as price and access were mistreated in taking consideration on satisfaction level (Cronin & Taylor 1992; Karassavidou et al.

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