The Sampling Strategy: Jimmy Johns's Advertising Campaign

644 Words2 Pages
bulb-icon

Recommended: An essay for sampling technique

The sampling strategy was a huge success. Free samples of the subs were given out to people for them to taste it. The shop’s name was also being brought to the attention of passersby. All the advertisement that Jimmy Johns does has its name and logo in it. This is to promote awareness. Another thing that made the sub shop so successful was the culture that the owner created. He had a sense of humor and made sure that all the ads shared the same hilariousness. All the colors and signs in the stores are part of the funny environment of Jimmy Johns. The delivery system is a huge part of the company. The sandwiches will be delivered with any form of transportation available. The company refuses to offer discounts or coupons because they use all their revenue to make sure that the ingredients are the best they can be. …show more content…

I think the advertising and sampling are the most effective out of the four. The way Jimmy Johns advertises is very different from other companies. They make them really funny and creates a new “community.” The poems shown in the video were very eye-catching and has a quirky twist to it. The “community” is very similar to that of Harley-Davidson’s lifestyle which was created and sold in addition to their motorcycles. The other part of the ads and commercials is that the sandwiches they make seem funnier. The product is almost thought of better than those of other sub shops because of the way they are promoted through advertising. I think sampling is very important in the food industry. No one likes to buy a lunch and end up hating it. Providing small samples will allow people to taste them first before spending all the money to buy a full

Show More
Related

  • jumpman23- the appeal of advertising

    1332 Words  | 3 Pages

    Michael Jordan has star power that bridges age, race, and socioeconomic class. Nike understands this aspect of the popular superstar and decided to give him his own clothing line named Jumpman23. It is the most popular form of sports apparel available and the white logo that adorns each article of apparel is known worldwide. Michael Jordan is arguably the most loved and respected athlete of this generation, thus the ad for this company depicted in ESPN The Magazine takes advantage of his immense popularity. In an attempt to expand the companies influence Jumpman23 uses professional baseball player Derrick Jeter to send its message and promote its apparel. In the essay “Absolution for Sale,” Charity Miller writes, “We live in a world of images. Among the most persuasive and insistent of these images are those directed at us by advertising. These images often do more then simply try to persuade us to buy a particular product or use a particular service. More subtly, they influence us by appealing to our desires or exploiting our emotions.” The image of Jeter training alone in a gym clothed head to toe in Michael Jordan’s clothing line combine with a poem above describing his intentions. This scene portrays the hard work and dedication that will eventually lead to success as things an athlete of any level should expect while wearing the clothing. Michael Jordan takes advantage of his legend on the basketball court and his appeal worldwide to create a line of apparel that demands the same work ethic from those who wear it. Its success is in Jumpman23’s ability to interest buyers no matter what age, race, or sport.

    Read More

  • The Geico Advertising: The Power Of Advertising

    1028 Words  | 3 Pages

    Every day in today’s world, people encounter advertisements through various media forms such as television commercials, magazine ads and billboards. Through advertisements, advertisers can persuade their viewers to buy their products through persuasive tactics. In a September 21, 2015 Sports Illustrated issue, Gieco Insurance ran an ad which used subtle hidden messages, encouraging words, and appetizing images to create a desire for its product.

    Read More

  • Lunchables Advertisement Analysis

    2124 Words  | 5 Pages

    The Lunchables ad represents Lunchables as “bursting with fun” and implies that children will be happy and enjoy school if they have a Lunchables. Lunchables placed this ad in a magazine to target moms and children to get them to buy their product. They are trying to convey, like most advertisements do according to Croteau and Hoynes (2014), that “happiness and satisfaction can be purchased” (p. 179) if mothers buy their children Lunchables. Lunchables (Lunchables Parents) advertise as being “packed with what kids love” and “giving your kids what they want”. They include a hand tray with a main entrée, drink, and dessert. The brand delivers on the idea of fun and interactivity of building your own meal and “mixing up” your lunch. Lunchables

    Read More

  • The Effectiveness of Dr Pepper Advertisements

    1205 Words  | 3 Pages

    at the bus stop, or walking past a shop window. All have some sort of

    Read More

  • How John Smith's Advertising Campaign Achieved its Success

    1458 Words  | 3 Pages

    out of the ordinary. The camera is on a wide-angled shot so as we can

    Read More

  • J. C. Penney: New Marketing Campaign

    264 Words  | 1 Pages

    J.C Penney is its new marketing planning to sell items for a penny as a part of their new marketing campaign to make new customers and build the ongoing relationship with current customers. It is borrowing ideas from supermarket and others store to introduce discounts to attract customers. According to the article, “The Company plans to sell some of its best basics for a penny, starting with items from its $1 billion Arizona brand.” You can see in J.C. Penney new advertise campaign in which they are promoting “buy one get another for 1 cent.” The Company decides to sell limited products worth a penny, so people can try its products. According to Mary West, executive vice president and chief customer and marketing officer in J.C. Penney, “We’re

    Read More

  • Analysis Of Jack Solomon's Masters Of Desire: The Culture Of American Advertising

    1224 Words  | 3 Pages

    Americans have long since depended on a falsified ideology of idealized life referred to as the American dream. The construct of this dream has become more elusive with the emergence of popular cultural advertisements that sell items promoting a highly gendered goal of achieving perfection. In “Masters of Desire: The Culture of American Advertising,” Jack Solomon states that ads are creating a “symbolic association between their products and what is most coveted by the consumer” to draw on the consumer’s desire to outwardly express high social standing (544). The American dream has sold the idea of equality between genders, races, and socioeconomic backgrounds, but advertisements have manipulated this concept entirely through representations

    Read More

  • In Praise Of Advertising John Hood Analysis

    296 Words  | 1 Pages

    It is clearly highlighted in “In Praise of Advertising” by John Hood that advertising, while acting as “a powerful force,” has certainly been heavily criticized for numerous reasons—among it being “its apparent excess,” “wastefullness” and “bringing into being wants that previously did not exist.” It is in fact interesting that Hood claims that advertising reflects the “triumph of the consumers over the power of producers and vested interest.” This may seem trivial for many people, but the secret behind “brand loyalty” is influential in many consumer markets. For instance, an iOS user would preferably stick to Apple devices as would an Android user to his/her Samsung phone. Ads fuel this “attachment” and is then supported by the actual performance

    Read More

  • Case Study on Subway

    2040 Words  | 5 Pages

    ...re they do it correctly, it was the artist’s negligence and a waste of a fresh sandwich. Subway seems to be doing a fantastic job managing, but there is always room for improvement. There should be no returns as this greatly hinders the total productivity. There are minor tweaks that the management can make, but subway seems to have it down to a science. What it comes down to is the philosophy of which techniques to follow to help build the business. Over the past five years, Subway has had a consistent growth of revenue of about 2.3% a year. With the increase of raw material prices, and petroleum prices, costs have risen about 5-20%. As times get difficult with consumers, subway decided to absorb much of the increase in costs, and pass minimal hikes to the customers. Although they may be increasing in revenue, their profits are leveled off due to higher costs.

    Read More

  • Analysis of McDonald’s Corporation Advertising

    1431 Words  | 3 Pages

    Advertising generally tries to sell the things that consumers want even if they should not wish for them. Adverting things that consumers do not yearn for is not effective use of the advertiser’s money. A majority of what advertisers sell consists of customer items like food, clothing, cars and services-- things that people desire to have. On the other hand it is believed by some advertising experts that the greatest influence in advertising happens in choosing a brand at the point of sale.

    Read More

  • Assessment of Levi Advertising Campaign

    1193 Words  | 3 Pages

    Assessment of Levi Advertising Campaign Levi's have been around for more than a century. The company was established in 1853. In 2003, Levi Strauss & Co. was 150 years old. In 1873 their founder, Levi Strauss created the first blue jeans. From the mid 1950's onwards, jeans have been especially associated with particular types of male American youth heroes, including James Dean, the young Marlon Brando, & their Sixties followers - heroes who have become symbols of youth & rebellion in almost all areas, spanning over 5 generations of American & global culture.

    Read More

  • Targeting and Positioning Ice Cream for Consumers

    936 Words  | 2 Pages

    via promotional stalls and kiosks to create brand awareness and allow customers to first hand taste

    Read More

  • Research Proposal For Food Truck

    1094 Words  | 3 Pages

    Marketing and Branding is essential to survival. The possibility of food specials will need to be explored, as well as discounts for students, the elderly, and veterans. The ability...

    Read More

  • Television Advertising

    1032 Words  | 3 Pages

    Television advertisement takes an important part of everyday human's life. Everyday millions of people in America and the world watches Television and advertisements. Television advertisements are very common these days. They appear in public where a lot of people can hear and watch. For example, commercials tend to appear on the radio, foot ball game where a lot of people are watching, and in on television. Advertisement is seen many times especially on television. Television is the most efficient way for business industries to use to take advantage of showing advertisement.

    Read More

  • The Power of Advertising

    1367 Words  | 3 Pages

    Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people’s habits, creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society.

    Read More

More about The Sampling Strategy: Jimmy Johns's Advertising Campaign

Open Document