The Purpose of Grandview Morning Press

The Purpose of Grandview Morning Press

Task 1

Every company or organisation has aims and objectives. An aim is the

purpose for the company to exist and objectives are the steps that

will need to be taken to reach the aim. These are necessary as it

gives the employees direction and a goal to work towards. It also

provides a framework around which to create plans. Companies can have

a set of aims and they are usually referred to as the company’s

mission statement. Mission statements can be viewed by the public on

company reports and their websites.

Many organisations may share the same or similar aims such as: -

Ø To make a profit

Ø To increase profits

Ø To increase market share

Ø To survive

Charity organisations may have different aims as they are a

non-profit-making organisation.

Aims are usually more general compare to objectives. Objectives are

always SMART. This stands for: -

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Ø Specific – Objectives should specify what the company wants to

achieve.

Ø Measurable – the company should be able to measure whether you are

meeting the objectives or not.

Ø Achievable - Are the objectives you set, achievable and attainable?

Ø Realistic – Can the company realistically achieve the objectives?

Ø Time – When does the company want to achieve the set objectives?

Ø In a large organisation each department may have different

objectives e.g. the marketing department may have the objective of

increasing brand awareness by the end of the financial year or the

sales department may have the objective to increase sales by 5% by the

end of the year. But for the company to succeed each department will

be working towards the same aim.

Grandview Morning Press’s aim or mission statement may be: -

Ø To be the best selling, most informative, most recognised and most

up to date newspaper in the city.

Their objectives may be:-

Ø To increase market share by 10%