The Power Of Language

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The Power of Language

Of all possible human qualities, the one that wields the most power is

the ability to use, understand and communicate effectively through language. A

proficient use of language allows us to clearly communicate an exact idea from

one person to another person or group of people. This precise science of being

able to convey exactly what you want equates to the acquisition of power. An

important link between language and power is persuasion. The power of

persuasion is so strong it allows certain individuals to influence, and

therefore, control thousands, even millions, of people and bind them together in

search of one common cause.

This tactic of persuasion is also called propaganda. Propaganda is the

spreading of information in order to influence public opinion and to manipulate

other people's beliefs. The message of propaganda is primarily intended to

serve the interests of the messenger, thereby increasing his power. All

propaganda is a systematic effort to persuade. The propagandist gives a one-

sided message, accentuating the good points of one side and the bad points of

the other position. Propaganda is most widely distributed through public

speaking and use of the mass media. The propagandist speaks in an attempt to

persuade the audience to believe his way. With the support of the audience, the

speaker gains power.

Propaganda as an art of persuasion has been used for thousands of years.

In the fifth century BC, when Pericles addressed his fellow Athenians on the

merits of their city compared to the tyranny of Sparta, he was making propaganda,

even though much of what he was saying was true. Many centuries later, Lenin,

the Soviet revolutionary, realized the value of propaganda to indoctrinate

educated people. He employed another tactic toward the uneducated, called

agitation. This process involved the use of slogans, stories, half-truths, and

even outright lies in order to avoid the need for complex arguments. The Nazi

government of Germany from 1933 to 1945, was very adept at propaganda. In

order to gain power, Adolf Hitler used his ability to tell each audience what

it wanted to hear. He stirred fears of communism when talking to businessmen,

and preached the values of socialism when talking to factory wor...

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...on hired a “dream team” of lawyers to argue his case

for him and they were successful. Through the power of language, attorneys such

as Johnnie Cochran overcame massive scientific evidence, such as DNA blood

typing finding Mr. Simpson's blood at the scene of the crime, to retrieve a ‘

non-guilty' verdict. Mr. Cochran invented the phrase, “If the glove doesn't fit,

you must acquit.” This clever slogan is an example of the how language can be

used to persuade people to think a certain way.

Language is encountered every day, by everyone, in one form or another.

Its power can be vast, unlimited, and far-reaching. A proficient use of

language can allow us to communicate an exact idea or to persuade others to one

point of view. Throughout history, leaders have used this fact to control their

constituents and the ‘gullible masses.' Propaganda is one form of persuasion

that is prevalent during war time and revolution. Famous politicians and

orators have used language to get them elected into office. Writers and authors

have used written language to convey their specific message as well. Language

is the basis for all knowledge and for all power.

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