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The Phenomenon of Cultural Globalization

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The term "globalization" is commonly used to describe the increased mobility of goods, services, labor, and technology throughout the world. Globalization is a social change; it is really an increase in connections among societies and their elements. Globalization has become identified with a number of trends, most of which developed in the period after World War II. The developments of technology, organizations, legal systems, and infrastructures helped enable this movement to occur, thus leading cultures toward the idea of modernity. The ongoing "globalization debate" confronts the world of social sciences with a series of theoretical and empirical challenges.

One could feasibly determine that the term "globalization" means to make global worldwide, either in scope or by application. Scholars excelling in the varying fields of sociology believe that globalization is not only just a passing trend, but also rather a worldwide phenomenon that has replaced the Cold War system. Concerning "cultural globalization," the two main dimensions that make up this social state are media and communications, as well as religious responses, such as the ideology of fundamentalism. This specific literary work will concentrate on the significant dimension of the media.

The media is acknowledged as one of the most influential social institutions, when referencing to cultural globalization. The mass media generally includes the radio, television, film, the press, and other literary sources, whether they are fictional or not. A majority of the time, film and video are considered to be "representations" of reality in some sense. In terms of documentaries, their key issues are how to represent reality as accurately as possible, thus e...

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... globalization, especially in a cultural sense, almost contradict themselves. "Globalization" is a complex phenomenon, uniquely marked with two opposing forces. On one hand, it is characterized by massive economic expansion and technological innovation. On the other hand, there is an increased inequality, cultural and social turmoil, and individual alienation.

One of the most seemingly logical methods to help the "international" attitude towards globalization and the media is to let every culture have the opportunity to subjectively represent their cultures and means of technological support. Cultural globalization includes the domineering dimension of the media. All the ideologies of the writers and researchers discussed in the paper seem to unanimously agree that while cultural globalization has its pros, there are most definitely cons on the other side.