Media Effects: Collective Memory And Media Effect

Collective Memory and Media Effect

1. Introduction

a. the topics and reasons

Numerous studies have been conducted on various aspects of media effects, adapting themselves into new media at the time. However, their results are not enough to catch up new trends because media undergo sea changes from newspaper to the internet. At the same time, they sometimes focus on individual and small effect and dismiss the long-term and social effect of media. Media studies have some difficulty that they have to come up with the trends, but they have to deepen their understanding of media. This paper will try to see the latter case. It investigates media effect widely and broadly, connecting with other fields of study. Fragments of information by media have

Firstly, I would like to add some critical point of view toward the study of mass media. I had an impression that their articles tend to focus rather on data or numbers than on thought or ideas, maybe because my major is not mass media in sociology, but in cultural studies or anthropology. As is often said,technology including new media had achieved rapidly‐advancing development for decades, but it is difficult to use technology properly. It is essential to study of mass media to intermediate between arts and sciences. Secondly, after studying mass media, I noticed how much media makes my world or viewpoints. What is particularly interesting for me is how media contribute to making one’s identity. Experiences of studying abroad as an exchange students are precious, but sometimes make questions about identity such as race or ethnicity. These familiar issues are worth studying. Finally, I recognized some common points between some theories of media effect and other studies such as cultural studies, but it was not clear at that time. I thought that making those points clear could end in connecting and deepening the discussions in many

He owed the earliest sociologist study of memory, sometimes collaborating with Durkheim. The original French title of the book was La mémoire collective (1950), which was translated into English as On collective memory (1992) or The collective memory (1980). In this paper, since I read On collective memory (1992),I make it a rule that `On collective memory` refer to the title of the book, and `the collective memory` or `collective memory` mean the concept in order to make the term clearly and