Media Consumption and its Impact on Society

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In today’s society individuals in the United States are bombarded with media and its advertisements. There are various forms in which you can be exposed to media including the television, radio, movies, magazines, billboards, newspapers, and even your computer. On a daily basis individuals are being exposed and consuming an average of ten hours and seventeen minutes of media and about three thousand advertisements a day. In those ten hours we are exposed to things such as the unrealistic beauty standards from cosmetic, and fashion advertisements, as well as violence from television shows and video games. Our country has created a culture that is obsessed with looks and possessions; they have created a false reality and happiness for individuals, …show more content…

In another study done by Heidi Posavac the results had echoed. It showed that the adverse effects of exposure to thin-ideal media were especially strong for young women who were initially more dissatisfied with their bodies, as compared to women who were less dissatisfied with their bodies (Harrison 2012). Much of the research on media effects on body image has been guided by the social comparison theory of Leon Festinger (1954). In his theory of social comparison he explains that it is a process by which individuals come to know themselves by evaluating their own attitudes, abilities, and beliefs in comparison to others. This is a risky business, because unfavorable comparisons can make individuals feel inadequate and worthless (Harrison 2012). Research has convincingly shown that thin ideal media exposure is related not only to body image disturbances but also to disordered eating. Kristen Harrison and Joanne Cantor …show more content…

This means that young children and adults are being exposed to media and advertisements several hours every day. Due to the fact that the brain does not fully develop until the age of 24; children and young adults are the most vulnerable class citizens to the proliferation of medias messages. Today younger girls starting as early as age’s six to eight are becoming more concerned about their physical appearance, because it is more emphasized and reinforced. Media is portraying to children and young adults that their value and worth lies in their youth, beauty, and sexuality. When children are watching TV they are constantly exposed to the unattainable and unrealistic standards of beauty, criteria that only a small percentage of women meet. Media’s unrealistic models send an implicit message that in order to be considered beautiful; you must be “unhealthy.” Many children and young adults are also exposed to reality television. In reality TV the media portrays that every women is catty, bitchy, manipulative, vindictive, and not to be trusted, they are on display to be judged and objectified by men (documentary). Researchers are unclear of how exposure to images in the media affects their physical appearance; although there are many different perspectives on how they may be affected by it. Some of these perspectives include social comparison,

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