The Medias Optical Illusion

1168 Words3 Pages
bulb-icon

Recommended: Ways the media influences public perception

It’s no secret that the media intentionally tries to affect the way individuals feel about products. These billion dollar industries have targeted every avenue of entertainment to pursue that goal: Television, radio, internet, and magazines. The goal is for everyone to be aware of the extent that we are marketed to, and clubbed over the head with brands, just about every second of our lives. After all, you can’t go for a Sunday drive without seeing a billboard advertisement for a Big Mac with directions into your local McDonalds. Furthermore, since advertising started, the media has targeted consumers and their food products. From a catchy theme song to help us remember spicy fried chicken, to three cheese burgers for the price of one, the media uses a full range of psychological tricks and schemes to draw in consumers. With that being said, there are many different points of view about how the media sabotages the understanding that consumers have towards food: people that believe the media sabotages the consumers understanding of food, those that believe the media targets children, and others believe the media has created an emotional tie between the consumer and their food. One viewpoint focuses on how consumers are misled by the media in regards to their understanding towards food and nutrition. Due to the sophisticated new tools and technologies marketers have in the palms of their hands today, all the new research in the fields of consumer behavior, cognitive psychology, and neuroscience, companies know far more about consumers and can use craftier tricks than ever before. In Brandwashed, Martin Lindstrom points out many examples of how companies find ways to trick consumers. For example, many companies advertise low trans-fat to consumers, but they purposely fail to mention how that same product is high in saturated fats, which are equally bad for our hearts.

Show More
Related

  • Summary: The Gruen Transfer

    1213 Words  | 3 Pages

    This is an increasingly concerning factor in the growing national epidemic of obesity. Adverts often mask foods that are unhealthy by emphasising their positive nutritional features – such as dietary fibre and protein. While at the same time ignoring its negative features – including the high amounts of saturated fat and sugar content. In some cases, even products that mention any alleged health benefits are usually outweighed by the health risks associated with consuming the product, that they just fail to mention. In summary, big businesses are using recurring and manipulative persuasive techniques on vulnerable consumers to try to convey the false message of health and nutrition in products when they are in fact more harmful than helpful.

    Read More

  • Obesity In Don T Blame The Eater By David Zinczenko

    1675 Words  | 4 Pages

    Zinczenko shares his personal story about how fast-food restaurants such as Taco Bell and McDonald’s led to a weight problem during his high-school years. He claims that the ease of accessibility and lack of healthy alternatives make it all too easy to fall into the cycle of unhealthy eating. Zinczenko also contends that the lack of nutrition labels on fast-food products leaves the consumer in the dark about what he or she is actually consuming. At the time Zinczenko wrote his article, fast-food restaurants were not willingly disclosing nutritional values of their products. Today this has changed. Fast-food companies, including McDonald’s, have put the full nutritional information of their products directly on the packaging and wrappers. All other fast-food establishments either post it on the menu board (Panera), offer easy access to pamphlets containing all nutritional information of their menu in store, or have it easily accessible online (Taco Bell, KFC). I am sure that this is a helpful step forward toward educating the public as to what they are consuming, but has this new knowledge to consumers had a dramatic change toward ending obesity? No. People have always known that eating a Big Mac and fries with the giant soft drinks that McDonald’s and other chains offer is not healthy; putting the nutritional labels on these items has done little to nothing to stop people from eating these high-calorie meals. This again leads back to the point that people as consumers need to be more accountable to themselves and stop blaming others for what they willingly choose to put in their

    Read More

  • Barbara Mantel Prevent Obesity Analysis

    165 Words  | 1 Pages

    Americans are constantly facing obstacles to healthy eating. Obesity is something that is growing rapidly in the United States. Some Americans argue that fast-food restaurants play a major role in obesity. In “Preventing Obesity” Barbara Mantel states, “Four of the companies — Cadbury, Coca-Cola, Hershey and Mars — pledge not to advertise any food and beverage products on programming for children younger than 12, and the remaining firms pledge that 100 percent of their children's advertising would be for self-designated ‘better-for-you’ products ” (805-806). Whenever children see a junk-food or candy commercial they are instantly attracted to it, it might be because of how colorful they are or the usual toy they receive when they buy kids

    Read More

  • Don T Blame The Eater By David Zinczenko's Effect On The Fast Food Response

    1046 Words  | 3 Pages

    As consumers, we like to believe that the information we are told is truthful and unbiased however, this is not always the case in relation to the fast food industry. In his essay “Don’t Blame the Eater,” David Zinczenko builds a convincing argument by using logical reasoning that fast food companies should be more truthful with their caloric content. Zinczenko also uses this logical reasoning to show how ease of access and family structure can affect fast food consumption. However, Zinczenko’s use of hasty generalizations and cause and effect fallacies render his argument unconvincing overall.

    Read More

  • Analysis Of Michael Moss The Lure Of Addictive Junk Food

    1447 Words  | 3 Pages

    of Philip Morris, said “People could point to these things and say, ‘They’ve got too much sugar, they’ve got too much salt […] well, that’s what the consumer wants, and we’re not putting a gun to their head to eat it. That’s what they want.” (Moss 267) However, consumers are being unconsciously forced to fund food industries that produce junk food. Companies devote much of their time and effort into manipulating us to purchase their products. For instance, Kraft’s first Lunchables campaign aimed for an audience of mothers who had far too much to do to make time to put together their own lunch for their kids. Then, they steered their advertisements to target an even more vulnerable pool of people; kids. This reeled in even more consumers because it allowed kids to be in control of what they wanted to eat, as Bob Eckert, the C.E.O. of Kraft in 1999, said, “Lunchables aren’t about lunch. It’s about kids being able to put together what they want to eat, anytime, anywhere” (Moss 268). While parents are innocently purchasing Lunchables to save time or to satisfy the wishes of their children, companies are formulating more deceiving marketing plans, further studying the psychology of customers, and conducting an excessive quantity of charts and graphs to produce a new and addictive

    Read More

  • Marketing Towards Children

    1057 Words  | 3 Pages

    Any agency that uses children for marketing schemes spend hundreds of billions dollars each year world wide persuading and manipulating consumer’s lifestyles that lead to overindulgence and squandering. Three articles uncover a social problem that advertising companies need to report about. In his research piece “Kid Kustomers” Eric Schlosser considers the reasons for the number of parents that allow their children to consume such harmful foods such as ‘McDonalds’. McDonalds is food that is meant to be fast and not meant to be a regular diet. Advertising exploits children’s needs for the wealth of their enterprise, creating false solutions, covering facts about their food and deceiving children’s insecurities. It contains dissatisfaction that leads to over consumption. Children are particularly vulnerable to this sort of manipulation, American Psychological Association article, “Youth Oriented Advertising” reveals the facts upon the statics on consumers in the food industries. The relationship that encourages young children to adapt towards food marketing schemes, make them more vulnerable to other schemes, such as, advertising towards clothing, toys and cars. Article writer of “The relationship between cartoon trade character recognition and attitude toward product category in young children”, Richard Mizerski, discusses a sample that was given to children ages three to six years old, about how advertising incurs young children that are attracted too certain objects or products on the market.

    Read More

  • Be It Ever So Homespun There's Nothing Like Spin Analysis

    867 Words  | 2 Pages

    Companies nowadays are using different and strong methods in marketing their food products. The Companies are very competitive, and the results can affect the people. When we think about this job field, it is convincing that those producers should use cleverly ways to gain their own living. In the other side they shouldn’t use misleading ways that could harm the people. Food companies should be straightforward with every marketing method they use. People have the right to know what they are consuming and also to know the effects of these products on them, whether it is harmful, useful, or even neutral.

    Read More

  • The Extraordinary Science Of Addictive Junk Food And Don T Blame The Eater?

    1386 Words  | 3 Pages

    He begins his argument by commenting about kids suing McDonald’s for “making them fat” (Zinczenko 462). Zinczenko ponders the absurdity of this claim considering how food choices are based on personal responsibility. However, he then considers the overwhelming availability ratio of fast food to fresh food while sympathizing he was once obese himself (Zinczenko 462). Zinczenko uses the primary argument that fast food companies are deceiving consumers with misleading advertisement, hidden nutrition facts, and calorie risks. He believes companies are encouraging the public to eat their unhealthy foods by omitting alarming information and levying “good” deals. In consequence, fast food companies are increasing the chances of obesity and diabetes in consumers by stimulating poor eating

    Read More

  • Analyzing the Film Food Inc and the Propaganda Message for Positive Change

    1448 Words  | 3 Pages

    ...f television advertisements for junk food versus nutritious food on children's food attitudes and preferences. Social science & medicine, 65, (7), pp. 1311-1323.

    Read More

  • Salt, Sugar, and Fat: Is It Cereal or Candy?

    664 Words  | 2 Pages

    Due to false advertising, I feel that certain food companies are being careless in trying to make people buy their products in order to make money in the quickest way possible. My only suggestions for this situation are either the companies to tell the truth about their products, or stop advertising completely. If the companies could spend more time researching the effects of their products, then they could make improvements to their foods or maybe find alternatives to the ingredients. That way people can make the right decisions in buying what is best for them and their children. Thank you for your time.

    Read More

  • Advertising and Obesity in America

    2870 Words  | 6 Pages

    The fast food industry is one of the largest sectors of the United States economy. Companies such as Burger King, Wendy's, Taco Bell, McDonalds and KFC have all become household names. Each of these companies operates under a similar mission statement: to serve a quick, filling meal for a very low cost. The primary marketing medium for these companies is television where via commercials, they can portray both their products and a lifestyle. Their intense advertising focus on minorities and children, however, has begun to exacerbate the epidemic of obesity that is sweeping our nation. Fast food's televised advertising is a significant contributor to obesity in today's minority youth. By promoting unhealthy tendencies and high-calorie foods as well as an attitude that promotes tolerance of diseases such as obesity, these companies are influencing people to such a degree that it is negatively affecting their health. This dangerous marketing method is not only sweeping America, but other countries as well. The emphasis on fast food companies' immoral marketing raises the question: Are people eating for hunger or because of an advertised, influenced habit? However, we must also address whether or not fast food companies are mainly responsible, or if the blame also covers their consumers.

    Read More

  • Food Deserves Labels

    1489 Words  | 3 Pages

    Daily, millions of people are perusing the grocery store, buying food for their families, completely unaware of what they are purchasing. A study on consumer research regarding food labels by the FDA found only a small percentage of people actually read the food labels and understand what they mean apart from only the calories and fat; ingredients are another story. “According to a study published in the Journal of the American Dietetic Association, about 61.5 percent reported using the nutrition facts panel when deciding to purchase food. Fewer people paid attention to the list of ingredients” (CNN Health). The FDA is aware that labeling could help reverse the acceleration we are seeing in heart diseases and obesity, but labeling does not help people to read the ingredients if they do not understand pseudonyms, and vitamins. “The surveys also revealed frequent misunderstanding of the meaning of the daily/value column that shows how each nutrient fits into a healthy diet, “(American journal Nutrition, WEB). Many different harmful ingredients are secretly hidden in labels and people skimming ov...

    Read More

  • Childhood Obesity: Fast Food Companies Are To Blame

    904 Words  | 2 Pages

    Commercials make the viewer think about the product being advertised. Because of the amount of television children watch throughout the week, it allows the children to be exposed to the information over and over again. Per year, children are known to view thousands of fast food commercials. On a daily basis, a teen will usually view five advertisements and a child aged six to eleven will see around four advertisements (Burger Battles 4). Businesses use this strategy to “speak directly to children” (Ruskin 3). Although the big businesses in the fast ...

    Read More

  • Misleading Food Labels

    1763 Words  | 4 Pages

    More and More people are becoming concerned about what they eat, especially if they consume food products that are manufactured in food industries. However, it is hard to know what exactly you are consuming if food industries provide false nutrition content and mislead consumers by placing false advertisements on the packaging. When a company produces a product that contains misleading label, consumers are not receiving complete information about the food they are eating which could lead to health issues including allergies and problems with diabetes.

    Read More

  • Advertising to Children Must Be Banned

    968 Words  | 2 Pages

    As a little girl I loved watching television shows on Saturday mornings. I’d get upset when a show would proceed to commercial. That is until I watched the shiny new toy being played with by the girl my age and of course the cool new one that came into the happy meal, then I’d forget. After seeing the appealing commercial I’d run to my mom and try to slickly mention it. “You know McDonalds has a new Monster’s Inc. toy in their happy meal. Isn’t that great? “Now I realize that back then I was targeted by big companies to beg my parents for things that I didn’t need or that wasn’t good for me in order to make money. Advertising today is affecting the health of today’s children because they eat the unhealthy foods advertised to them on: television, the internet, and even at school. Therefore, an impassioned discussion of possible solutions has been brewing.

    Read More

More about The Medias Optical Illusion

Open Document