The Influence Of Social Media On Presidential Campaigns

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Media is the most influential and effective tool of getting your message across the globe. Many have realised this. Not only politicians use it, but many prominent people use it. In this instance, we focus on how electronic media were used during the presidential campaigns, to reach audiences and convince the masses to vote for the running candidate. (Anon., 2013) states that “many candidates and their staffs believe that the media should be used mainly to promote and advertise campaigns,
What media did they use and how they used it?
1. Social media
The number of people using social media is much swelled, thus the candidates saw a huge opportunity to rally voters. Social media has become a power tool not only for official campaign teams but …show more content…

The following are the social media that were used during the presidential campaigns.
Facebook: One of the most popular social media. Facebook was used on both the presidential campaigns. Candidates used this platform by posting videos, images and texting their messages on why the people should vote for them.an effective way for the voters to offer messages back.an example extracted from a video on YouTube about media and campaigns, is whereby Michelle Obama uploaded a video about Obama wishing him a happy father …show more content…

Images of their activities, sharing their favourite recipes, home craft ideas; it was most used by Michelle Obama. Instagram used to post seemingly snaps from the tour and just normal daily activities at home with their children. Google plus is also a social media that was used.
2. Television
A platform were large audience can reach your message, because not everyone is engaged in the social media world. Television networks were also used to each the masses. The campaigns used TV shows, e.g. is when Obama appeared on the Oprah shows and that gave him a big boost. TV shows such as ‘the view’ whereby candidates were interviewed. Cable news, broadcasting events about the president campaigns.TV ads also were used as a major influence.
3. Web
There was an app namely: “my Barack Obama.com. A web which the campaigners created to connect with the masses and an opportunity for voters to know more about Barack Obama, also used for donations and how people should get involved.
4. Video games
Roger Fisk one of the campaigners said in a video on YouTube that they buy ads on video games and also buy ads during the pause of the basketball and hockey games.
How they differ from election to

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