Product evaluation is defined, as “A product is a term for any item that has been manufactured and is useful to you. You are a consumer when you buy it or use it. Evaluation of the product means that its suitability and safety for use by consumers are checked out. All products made are required by law to be safe to use. This is not a requirement that they are safe - that is not possible. Nor must they be safe at unbearable costs to industry - that would put innovation at risk. However, they are required to be as safe as it is reasonable to expect” (Ergonomics for School).
Product evaluations enable the product manufacturers to be creative in their product but at the same time, it becomes difficult for them to comply with all regulations. Product
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The findings of one such research suggests that COO (country-of-origin) has different impacts on the variables involved in consumer’s decision-making process (Zhou, 2002). Further results show that, COO plays and equally important role as brand name of the product in shaping consumer’s evaluation of product quality, whereas, price in concurrence with quality evaluations has a distinct effect on perceived value of the product (Zhou, 2002). However, as far as purchase intentions are concerned there seems to be a little behavioral effect directly from …show more content…
Product experience is also defined by Nielsen group as “All aspects of the end-user’s interaction with the company, its services, and its products. The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother. Next comes simplicity and elegance that produce products that are a joy to own, a joy to use. True user experience goes far beyond giving customers what they say they want, or providing checklist features. In order to achieve high-quality user experience in a company’s offerings there must be a seamless merging of the services of multiple disciplines, including engineering, marketing, graphical and industrial design, and interface design” (ALL ABOUT UX Information for user experience professionals
Characteristics of our society reflect in the outcome of purchasing tendencies. How many of us can honestly say we make a valid effort to purchase goods made in our own country? In our face paced world where both parents are in the work force, raising children, social activities and everything else, who has time to make an effort? Most often, consumers only care about marking off the s...
Companies consistently stress the significance of customer satisfaction, but oftentimes, the emotional appeal of a product to the consumer is overlooked. However, the article “An Emotional Connection Matters More then Customer Satisfaction” focuses on how a consumer’s appeal to a particular product is an interactive experience, involving how the customer responds to the brand, merchandise, and promotion of a company, and how this can beneficially impact a company (Leemon, Zorfas, 2016). This implies that the consumer appeal to a product is more so a personal, emotional experience than a simple goal of customer satisfaction that can be accomplished by strategy. It is inevitable that providing
The field of ergonomics stresses the idea of designing the perfect product for people so that whenever the people interact with the product, they are having a beneficial experience and their health and safety is protected by the shape and design of the product. Not only is ergonomics focused on protecting the body, it is also focused on protecting the cognitive abilities (the mind). Therefore, companies should all have ergonomic or human factor departments within their organizations so that the products that they manufacture can have a design that is safe for both the body and mind. This will make their products much more desirable and their companies more competitive in the overall market. Ergonomics has also been proven to increase user satisfaction and reduce insurance claims in work-related injuries. There is a general reduction in work-related injuries because the products being used by employees are safer and healthier. They do not risk that physical health of the employee like regular products might. With ergonomic products, workers are also more productive, efficient, and overall happier when using them.
Obviously, with a little common sense, your average consumer can avoid the injuries that the above statements are attempting to warn against. One can argue that these warnings provide protection to the manufacturers against lawsuits based upon personal injury.
A good design begins with a creation or plan for the making of an object or service. It is a strategic approach towards a person’s (usually a client or target audience) required unique expectations. A design generally defines the specifications and parameters in achieving its main objectives. Often there are no key attributes as to what would make a design successful and interesting. Products and peoples needs and wants or taste often change and revolve around time. This brings a definite change in the market and its emerging’s trends. This cycle of evolution will always exist, but finally it is the factor of emotional response with the customer that will determine whether a product is successful or not. Whether the design is an object or it is a concept, the design that we see is an accumulation of various concepts and decisions that have been brought together from a variety of disciplines. In order for a consumer to view the design as something that is good it takes a unique combination of aesthetics, quality and ergonomics to make a design successful. Often we recognize a bad design at its first glance and a bad design often forces one to take in many confusing and conflicted content. So what makes our design/ product fail?
Belk (2004)have explored the effects of global and local advertising in China, specifically the effects on the consumer views of foreign brands and Chinese brands. The study was conducted with a group of participants of 40 people, with age groups ranging from 20 to 65. The research has found that the responses from the participants were divided in to two. The first segment of participants exhibited preferences favorably directed towards the more globalized views. The other segment of the group was in favor of stronger preservation of Chinese values hence the positive view of local origin products. Furthermore the study has found that the larger part of the participants were still in favor of the western advertising appeals. These western advertising appeals were described to be seen as cosmopolitanism, excitement, modernity, quality, technology, and beauty by Zhou and Belk (2004). However this does not mean that there was an abandonment of feelings of national pride, patriotism, or Chinese values, exhibited by the
Secondly, we will discuss more about the product itself. Goldsport will need to evaluate its product thoroughly if it wishes to meet the needs and wants of its consumers and hence customer satisfaction. Analysis of product design, packaging, branding and legal protection will be emphasised.
The one of main factors is that costumers are swayed by product itself. Where are we buying it? What is the trademark of the product? How much is it? What is the product’s appearance? How about product’s use? And, does the product have a good quality? All of these questions will appear in our mind when we are making decisions. Thus, every consumer will accord to analysis by synthesis product itself, and focus on the product that he or she most favorite. The ways of vendition and the environment of vendition impact the buying behaviors of the customers. The seller makes an attempt to choose the right way and sell the products in the right environment. Consumers will select a safe channel, and according to legal order trade with the marketer. So, having a good channel and place is very important. Usually, a well-known trademark can attract customers to buy the product, because of its influence, history, or another factors. In
emerging or new market. It can originate from new technology or new market opportunities (Eliashberg, J., Lilien, G. L., & Rao, V. R. 1997). Literature defines product development as exploiting an untapped market opportunity and turning it into a value product for customer satisfaction. Development and introduction of a new product requires extensive research on understanding customer needs, market structure, emerging trends and analysing the internal & external competitive market environments. To evaluate customer satisfaction previous researches provide strong relationship between customer satisfaction and product quality, product features and value for money. ***
The first element in the marketing mix is the product. A product is any combination of goods and services offered to satisfy the needs and wants of consumers. Hence, a product can be anything that is tangible or intangible and can be offered for purchase or use by consumers. An organization needs to have an in depth understanding about what it is they are marketing. Developments of the product’s quality, design, or brand name are important when trying to match with customers’ needs and wants. An organization should explain how their product’s features benefit the customer.
Creating a product to market to the public involves the creation and formulation of a product strategy. Companies face questions regarding the quality, features and price of a product, therefore, it is very important that marketing managers develop a wining product offering by addressing the five product levels, which are potential product, augmented product, expected product, and basic product. Finally, once all these levels have been identified and addressed, customer value hierarchy is created. (Kotler & Keller, 2009)
A new product on the market may look all shiny and new and be appealing to customers but what is the story behind the product and what is the underlying future for this product. Where were the original materials from? Is it all legalised? Where did the manufacturing take place? How was the product manufactured? These are all questions that are never properly addressed in the design industry and are just simply overlooked. They are the aspects of designing and producing a new product that need to be carefully looked at to make a good design, and to make sustainable products.
The source of the brand features is in a connection between customers and companies that sell services or products. Consumers who choose a specific company fundamentally acknowledge to prefer that brand more than other brands rooted from the recognition of the brand’s worth.
No amount of inspection changes the quality of a product or service. Quality does not exist in isolation - there has to be an entity, the quality of which is being discussed. Quality is not a specific characteristic of an entity but the extent to which that characteristic meets certain needs. The value of the characteristic is unimportant - it is how its value compares with customer needs that signifies its quality” (CQI, 2013)
When assessing the quality of a product it is important to understand the thought process of a customer as sales are generated through them. A customer generally has a preconceived idea about the product or service, after consuming they would have perception on how the product or service performed; if the product or service does perform to expectation or even beyond, it would be perceived as a quality product.