The Importance Of Music In Music

1169 Words3 Pages

A musician’s career is a precarious one. It requires creativity and originality, but a long-lasting career also relies on commercial success. As a musician, creativity and commerce are forced to interact, and because of this challenges arise. It is important to maintain a balance between creativity and commerce when participating in the creative industries, but at times one can dominate the other. Through the corporate strategy of a record label, self-preservation, and responses to the macro-environmental changes in the record industry, the need for commercial success challenges the creativity of the musician. Every business requires a corporate strategy in order to operate successfully. Corporate strategy involves adding value to a business and reaching specific goals, it deals very much with the vision of an organization in the long-run. In the case of record labels, corporate strategy deals heavily with who they will sign. When considering signing an artist, a record label will use corporate strategy to deal with the uncertainties of an artist (Negus 2013). This includes the artist’s ability to produce what is anticipated, live up to the expectations of fans, and have fans frequently purchase recordings (Negus 2013). Music is a “tonnage business,” meaning that in order for an artist to make a ton of money, they must sell a ton of records. In order for this to happen, an artist’s music must appeal to a massive amount of people. …show more content…

Through the influence of a record label’s corporate strategy, an artist’s need for self-preservation and responses to the macro-environmental changes in the record industry, a musician’s creativity can be stifled in favour of commercial success. Financial success is important to many, but in music often requires the sacrifice of creativity, and there are many influences an artist will come across in which they must choose which is more valuable to

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