The Importance Of Exoticism In Ancient Egypt

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Rewinding back a few thousand years in history, the exotic and flourishing empire of the New Kingdom in Ancient Egypt existed. Ancient Egypt, one of the world’s oldest and technologically advanced empires dominated Northern Africa. The New Kingdom, which was from 1550-1069 B.C, “was an explosion of creativity, wealth and power in Egypt that would make it the envy of the world” (PBS). During this time period, Ancient Egypt attained a golden age wherein Egypt experienced political stability, expansion of territory and the promotion of Egyptian culture. Ancient Egypt experienced the cultures and practices of other races that flourished before the New Kingdom. Egyptians experienced different ethnic groups during the transition of the Archaic period
Ancient Egyptian’s culture is not seen as deviant by Europeans, however, because the Ancient Egyptians were black, they deviated from the cultural norms of Europe. This separation of cultural norms results in exoticism because it creates distance, and a barrier where one culture is normalized, and the other is seen as different, or out of the ordinary. This in turn, can spark a curiosity and make people intrigued by the deviant culture. In the music industry, a recent music video by Katy Perry exemplifies both the racial misrepresentations and also adds the element of exoticism. “Dark Horse”, a popular pop song in 2014, is sung by Katy Perry and the music video takes place in Memphis, Egypt. In Katy Perry’s music video, it displays exoticism through the emphasis on the Egyptian gods, the different appearances of the Egyptians, shooting lightening, magic spells, lavish foods and lavish costumes. These elements present Ancient Egypt as a civilization that is magical place where there are always parties along with strange costumes and gods. While yes, some of the Ancient Egyptian gods were half animal and half man, people, mostly high priests would wear animal costumes and masks for religious purposes and not in everyday life as the video presents. The video tries to presents many elements of Ancient Egyptian culture, however, it misappropriates many of those elements to emphasize the

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