It has been one of the most successful recruitment strategies assisted of launching its employment brand. It primarily showcases Enterprise as a fun and fulfilling work place to be in. This enhances the Brand image and thereby is able to attract College graduates who are extremely keen on not just a good career opportunity but also in an organization that is exciting to work in, and showcases its ability to mould the younger generation to climb the corporate ladder. Multiple recruitment methods help establish the Employer Branding to professional profiles of a number of generations. The different roles Enterprise would have may require different profiles, thus it is important to establish the employer Brand via multiple recruitment strategy, …show more content…
The process facilitates the company’s ability in attracting, recruiting and retaining ideal employees – referred to as Top Talent in recruitment and helps secure the achievement of the company’s business plan. From an individual aspect, the increasing importance of social acceptance which is mainly influenced through the rapid usage of Internet and Social Media has driven people to enhance their personal brand, as such employees nowadays lookout for Branded Employers. (Universum, 2015) Figure 1 provides an Employer Branding Framework and based on this Framework we have analyzed the effectiveness of Enterprise Holdings and Rent-a-Car websites, in creating the Employer Brand image in a global and regional aspect. Figure 2: Employer Branding Framework Country specific sites follow the same content layout in delivering a comprehensive & positive message to prospective employees. Along with the generic structure it includes a set of Country specific images (E.g.: The Big Ben) to derive a sense of Country based loyalty from the …show more content…
As shown in figure 3, the Reward Scheme adopted by Enterprise for their Employees has being summarized enabling one to gain an understanding of what the company offers in terms of Benefits. The Company’s Brand Recognition is captured in the list of Awards the Company has won for Customer and Employee Goodwill. However, such information alone will not suffice as Employees would be keen to ensure internal recognition schemes are available for them. This would also drive the existing workforce as their portfolios will be updated in the Website, thereby enhancing their esteem. “Working at Enterprise” section highlights both employer brand enhancement and effective recruitment. Enterprise gives brief yet attractive descriptions of the support they offer to employees be it in health, family development (adoption), retirement or life beyond work. 2.2.6 Communication Systems Communication whether written, verbal, nonverbal, visual, or electronic—has a significant impact on the conduct; it is an informal/formal process by which information is passed from one entity to another. In this case it is between, the Employer, Enterprise Holdings and Prospective Candidates for Employment and other External
...s. Any business, regardless of industry, would love to have a workforce that is dedicated to its profession and strives to continually improve.
Organizations with effective recruiting and selection result in positive outcomes that affects the products and services, and the perception of the organization. Having the right people for the job will increase profits and decrease costly turnovers. Even though organizations are operating in uncertain times, focusing on staying committed, and making certain they have the best talent will ensure future success. The bottom line of the organization will be impacted by setting a clear direction that employees can get behind, and making sure the right people are hired for the right
Recruitment strategies for the company will be arranging the group interaction with talented and interested candidates, handpicking the dream candidates, actively searching the profiles of each candidate, attracting the candidates through different attractive offers (Cohen, & Cohen, 2007).
The company’s approach to motivate employees has been working in a positive way. The employees are satisfied with the family style community, and the productivity has increased as well. The company’s style of treating employees as important partners has been successful in other manufacturing companies too. For example, when Honda opened its first factory in the U.S., the CEO and employees shared the same cafeteria, just like Lincoln.
To attract and retain exceptional people, we: 1) Hire the best, across all fields and from all backgrounds. 2) Support our people. We provide a nurturing environment of mentorship and training 3) Commit to our people’s growth. As a Firm, we work hard to provide the greatest opportunities for our consultants to stretch themselves and grow—as both professionals and people. 4) Promote people based on performance, measured by leadership and impact.
Recruiting is very major as the labor market continues to grow and change. Recruiting is the concept that targets on exploring potential before it is needed. In the recruitment process businesses will get better progress if the recruitment advertisements details all requirements, skills, qualities, and desired skills that the candidate will need to join to company. Recruitment also brings new ideas, perspectives, and a variety of different diversities. When a business recruitment team have an effective ad and chooses an applicant well, everything else will fall into place. With the recruitment system in full effect this means that the new hires will complete all job tasks and assignments to the fullest. The Human Resource recruitment team will earn and gain much respect from the workforce, higher mass production, and much confidence with finding good applicants for those companies that jobs positions need filled. More
Branding is the talk of the town. Conglomerates spend millions on planning and implementing brand activities. New survey is published and contexts are developed on a daily basis in the effort to find the holy grail of brand management. Since the mid-80s, in general, researchers and specialists alike have explored the domain, scope and latent of the brand. Many different concepts, theoretical agendas and ideas have seen the light of day and, as a result, a wide band of different perspectives on how a brand ought to be conceptualized and managed is in play today
Nowadays, many companies using the re-branding strategy of corporate marketing and build strong corporate brand to increase their competitive advantage between other companies such as Google, Mazda, LG, Zara and more (Punjaisri & Wilson, 2007; Temporal, 2010). Thereby, internal branding is a good strategy to increase a company’s competitiveness, especially in service industries (Raj & Jyothi, 2011). It is because a service industry almost has a closer relationship between customer and employee and customer’s impression of the brand are influenced by the employee who they connected with (Leberecht, 2004).
Enterprise Rent-a-Car (Enterprise) is the largest rental car company in North America with more than 65,000 employees across five different countries. Enterprise is a big company that has the approach and feel of a small business. Its mission is to “fulfill the automotive and commercial truck rental, leasing, car sales and related needs of our customers and, in doing so, exceed their expectations for service, quality and value.” (Enterprise Rent-a-Car, 2007) Enterprise strategy to achieve and fulfill its mission started by Jack Taylor’s simple philosophy: “Take care of your customers and employees first, and profits will follow.”
Corporate Communication is gaining immense importance in today’s changing times. In the digital age, the biggest challenge for an organization is to remain consistent across traditional as well as new media. Corporate identity management imparts consistency to an organization’s messaging and gives it a personality (emotional, friendly, reliable, trustworthy, simple etc.). Also, Corporate Brand defines the firm that will deliver and stand behind the offering that the customer will buy and use. The corporate brand has access to organizational as well as product associations and represents the organization that stands behind its products. While corporate identity heavily
Recruitment refers to those activities that an organization tries to attract people for applying a job in the organization. From these activities, chances will be given for people to apply jobs from there organization. An effective recruitment should have a right person in the right place at the right time; the main way to attract applicants can be listed as follows, walk-ins, employee referrals, advertising, websites, professional associations, educational associations, professional agencies, E-recruitment and world-of-mouth. Applicants can get some recruit informations form different ways; employees will provide a job description for those who are interested.
Hiring an individual is simple, but getting the right individual takes a lot of effort and this makes a big distinction. The finest workforce gets the work done, they are bliss to supervise and assist the organization’s development. Recruitment focusing on merely employing warm bodies could result in headaches and unexpected setbacks. Sudden hire might need hours of management and time used up in control, retraining in addition to terminat...
...greater number of people in an economic, efficient, and effective manner. This paper has provided a background and understanding of employment recruiting, the styles, methods, and tools available to allow customization of interviewing methods applicable to the situation or needs of the organization or project. An overview of the creative large scaled employee recruitment project Borgata Hotel and Casino notably made history and a study of best practices in employee hiring, recruiting and interviewing process that enhances corporate strategy.
Early on in the twentieth century, when mass marketing and production became commonplace, company branding allowed consumers to identify with a company. The consumer made a one sided personal relationship
Company strong growth enables firm to attract and retain the best employees. Staff gain the