The Importance Of Apple Inc

Apple Inc. has a very simple yet powerful motive, to innovate. In its forty years of development, Apple has now become the world's most successful company. Despite constantly receiving negativity and controversy, Apple is, in fact, a very reliable and trustworthy company. By constantly innovating to fit the consumers' needs, no matter the background, age, etc. Apple is miles ahead of the competition and does not seem to be losing momentum. Consumers should continue to purchase Apple's products because they provide modern, original, and interesting products that will keep consumers interested. In order to innovate, there needed to be a source of motivation. Former CEO and co-founder Steve Jobs found inspiration to continually push for new,

Although the massive PC company dominates the computer market, Apple provides products with a ‘young’ style and modernizing new features not found in Windows computers. The Apple MacBook Air is iconic for its extremely thin and lightweight build. It is very popular among students of higher education. In response to the higher demand from them, Apple launched a ‘Back to School' sale for students exclusively. With valid identification, a student is eligible to receive a free Beats Solo2 Wireless headphone retailing at $300. Not only does the sale distribute a product that will provide more marketing spotlight for the beats, but it gains the trust of students whom may return to Apple and become a regular customer. Apple understands that a high percentage of students do not possess enough money to spend on materialistic products such as Beats, and for that reason they provide it for free, showing excellent work

The designer pair of headphones were eye candy to young teenagers and were created by Dr. Dre, a rap superstar. Apple CEO Tim Cook did not pass up the deal and purchased the company for $3 billion USD. “Music is such an important part of all of our lives and holds a special place within our hearts at Apple,” he states. With the collaboration between Apple and Beats, new music products were optimized for Apple products, such as the Beats Wireless series. The three headphones included automatically connect to the user’s iPhone 7 seamlessly. As for marketing strategy, Apple places cameos of Beats products in many Apple signed musicians’ music videos. An example would be the song Or Nah (Remix) by Ty Dolla Sign. The first twenty seconds of the video are exclusively showing off the Beats Pill and the Beats 1 application, catching viewers’ attention and deviating it towards the brand, providing it publicity that reaches directly to a musical-loving