Innovation and Change of the Ipod INTRODUCTION This report on innovation and change examines how Apple's iPod is the first entry into the marketplace that addresses the needs of the portable digital music market segment. It explains how it is small enough to fit comfortably in a shirt pocket. It shows how the device addresses the shortcomings of other portable MP3 music devices. It also looks at how market segmentation has been one of the most vital factors fueling the demand for technological products, as companies recognize that segmentation equips them to generate more sales than the mass marketing approach of the late 20th century. The report examines how Apple understood the needs of the digital music community, together with the strengths and weaknesses of other products in the marketplace prior to designing the iPod. BODY OF THE REPORT 1. There are many REASONS that can be considered to regard the product as innovative. Some of these are that downloadable music on the iPod is one way cyberspace allows music to be personalized. Rather than listening to a predetermined set of music on a CD, one can select the order and artists. Following this is that, the experience of listening to music becomes about the consumer rather than the artist. Usually, the move from the real to the ideal self is accomplished in advertising by stressing, however gently, that the consumer must change by adopting a new product affiliation to become an ideal. However, the iPod stresses that the consumer is already the 'ideal' in terms of his or her tastes, talents, and desires. Thus, the iPod enables the consumer to function as the i... ... middle of paper ... ... – Apple’s best innovation” 20 March 2008 http://creativityandinnovation.blogspot.com/2006/10/ipod-apples-best-innovation.html “iPod features” 24 March 2008 http://www.cnet.com/ipod/#features “iPod sales put Apple at the top of the tree” 25 March 2008 http://www.vnunet.com/vnunet/news/2127142/ipod-sales-put-apple-top-tree “NAND prices vs. iPOD sales” 26 March 2008 http://www.viewfromsiliconvalley.com/id246.html “Straight Dope on the IPod's Birth” 24 March 2008 http://www.wired.com/gadgets/mac/commentary/cultofmac/2006/10/71956?currentPage “Third-party iPhone apps” 24 March 2008 http://www.ilounge.com/index.php/news/comments/third-party-iphone-apps-one-at-a-time-never-in-background/ “Timeline of iPod models” 23 March 2008 http://en.wikipedia.org/wiki/Template:Timeline_of_iPod_models ‘Wikpedia” 23 March 2008 http://en.wikipedia.org/wiki/IPod
People are often deceived by some famous brands, which they will buy as useless commodities to feel they are distinctive. People require brands to experience the feeling of being special. People spend their money to have something from famous brands, like a bag from Coach or Louis Vuitton which they think they need, yet all that is just people’s wants. Steve McKevitt claims that people give more thought on features or brands when they need to buy a product, “It might even be the case that you do need a phone to carry out your work and a car to get around in, but what brand it is and, to a large extent, what features it has are really just want” (McKevitt, 145), which that means people care about brands more than their needs. Having shoes from Louis Vuitton or shoes that cost $30 it is designed for the same use.
In this advertisement, the setting is global; it pays attention to several demographics such as age and ethnicity. The company is inducing that apple music appeals to all people, no matter age or race. In the ad, the are kids from about middle schools, to adults who are carrying out their profession; as they listened to the music, each person had contrasting reactions. Music entices to everyone in different ways. There are various genres of music that satisfies everyone; it especially depends on where the person is from or the influences they had in their life. The major point is that apple music is available anytime and anywhere, which proves it is the superior
...ue. Consumers shouldn’t have to settle with music instead they should be enjoying it. In order to get the authenticity back within commercialized music it will only happen if people begin to realize the power that they hold. Once people start to realize that then the music that is produced, and sung will have a more significant affect on its listeners; music then can continue to be inspiring. Quality music is and will always be cherished more than mass-produced commercialized cacophony.
The author even goes as far as comparing it to a cult because so many people are becoming these” iPod people”. An example is when he says “get on the subway and you’re surrounded by a bunch of stepford computers staring mid-space as if anaesthetized by technology”. Society did not used to be like that. Sullivan also says in his article that music used to be something that was shared. Today, you rarely see people sharing the experience of music like they used to; you see little white wires hanging out of people’s pockets and ears. Sullivan expresses that it is not just music that is isolated; it is almost everything on a daily basis. The author writes a convincing article to remind us to keep your mind, eyes and ears open. There is a whole lot going on around you that you’re missing out
My sister used to tell me how, during school, everywhere she would turn out, every kid would have an “iPod” to listen to. A couple of weeks later, she got one for herself. Many people will no doubt spend a lot to go along with the flow of the new trend. Everyone loves shopping. I am a big fan of yours.
Pop culture and mainstream media is a world of constant evolution, and throughout the ages music has been a factor in that said evolution. From the Jazz Movement of the 20’s to the Hip-Hop Revolution of the 90’s and everything in between, trends today and the basis of most Pop Culture revolved around what some would call “the sound of the decade”. Electronic Music has significantly changed the course of mainstream culture, had a remarkable rise in finance and business, all while making it today’s biggest music movement since the decade of Hip-Hop.
Today, Apple keeps coming out on top with their exceptional and award winning items and administrations. Apple is additionally credited with driving the advanced media upheaval with their iPod compact music and feature players and iTunes online media store, making the first supportable music-downloading plan of action ever. (Jakab,
One important change that has occurred is the distribution of music digitally. Music now in our society is purchased through the Internet. The simplicity of having an entire library of music on one device has been adopted versus having stacks of CD’s or tapes. The emergence of the Mp3 file has changed how we listen to music. Mp3 are digital songs that are portable, provide high quality sound, and are less expensive. Essentially by eliminating middlemen, digital music took control of music away from the major record companies and put the power in the listener’s hands. Major companies such as Apple’s iTunes created the distribution of digital music. CNNMoney mentions, “iTunes is currently responsible for 63% of all digital music sales” (CNNMoney). They set the standard of 99 cents for a single song, which was quickly adopted by major music companies. Selling songs by singles provided more control ...
Introduction of the iPod: The iPod was introduced into the market just in time for Christmas, 2001. The first iPod was priced at $399. Apple relied on a hard disk for storage instead of flash memory or interchangeable CD-Roms and focused on promoting the uniqueness of the small size, power, and ease of use of the device. This first iPod had a 5 GB storage capacity—which is enough to hold over 1,000 songs—and it worked only on Macs, using iTunes as a music organization and CD-to-iPod conversion tool. iTunes, digital jukebox software that let Mac users import songs from CDs by converting audio files to the MP3 format and storing them on the computer’s hard drive, was introduced in January of 2001. Along with the iPod, Apple announced an enhanced version of iTunes that included a 10-band equalizer with presets, as well as a cross fading feature for smoother transitions from one song to another. An Auto Sync capability facilitated the downloading of music from a Mac to the new portable media device. Once the music was downloaded, Apple promised 10 hours of continuous play from the iPod’s rechargeable lithium battery. The device supported MP3, with bit rates of up to 320kbits/s, as well as AIFF and WAV file formats. Its amplifier could deliver 20-20,000-Hz frequency response. Apple sold 125,000 iPods by the end of December 2001.
Apple is “the world’s most colorful company,” Linzmayer, Owen . Apple Confidential 2.0. 1st. San Francisco, CA: No Starch Press, 2004. When looking at its meager beginnings Apple’s influence on the media could only be described as unique. Their product, style, and overall beliefs make the Apple Corporation a multi-billion dollar company with a general appeal for all ages. It is getting harder and harder to be an individual, so with Apple you can “rise above the norm” and be unique. Recently, this unique corporation has taken the media by storm, with their new line of products. Right along side these new products are a full line of new commercials to go along with them. These new commercials spawned from years of creative marketing done on Apple’s part. Studying the history of Apple is necessary to understanding their influence upon us today.
With all the hype surrounding the iPod post its introduction into the electronics market, it should be of no surprise that iPod’s unmatched demand for such distinct music management tool would lead Apple to add iPod’s features to the most sold electronic device to date: the cell phone. Thus, you get a hybrid called the iPhone. This highly anticipated electronic trend setter without fault had numbers of people waiting in line at the Apple store in New York; iPod fans want to be among the first to explore some of the most innovative phone features to date. Among those features you will find a 3.5 inch touch screen (the largest of all smart phones), Wi-Fi connectivity, the most usage time of all smart phones, i.e. talk time, internet use, or video playback, and many more impressive characteristics. The iPhone has, thereby, revolutionized the cell phone industry to become a potential best designed and most admired phone of the decade.
Retrieved from http://content.time.com/time/nation/article/0,8599,1907884,00.html Kot, G. (2009). Ripped: How the wired generation revolutionized music. New York: Scribner Books, Inc. Prices for pro equipment. n.d. - n.d. - n.d.
The next decade brought the increase of Apple’s brand following and fame to the organization. In 1991, Apple’s PowerBook gave the concept of more portable computer that was a new idea in computers in general. Then in the late 90s, the company started making other electronics except computers. These other products included digital computers, cameras, speakers and other products tat did not gain much recognition among the public (Sohail, 2010). This marked a decline in Apple, which was about to turn around.
In relation to the iPod, the product has been innovated many times and has targeted different markets. The product has been improved and changed to provide better features for the customer
...P, 2005, p 23) Around 2005 cell phones and PDAs were referred to as Swiss army knives of gadgets due to the fact they had many functions in one device. All the big phone companies at the time were premiering phones with more mp3 storage than mp3 player, essentially foreshadowing the future. (Dempsey, P, 2005, pg. 23)An average smart phone in the year 2014 can hold around 8-16 gigabytes of data, and if storage is allotted correctly, the phone can hold thousands of mp3s. Any mp3 player trying to have a foothold in the consumer market cannot compete with a device that is an essential part of an average person’s daily life, and a music player. “Smartphones with increasingly high-quality audio and video capabilities have become popular and therefore hamper demand for products in the Audio and Video Equipment Manufacturing industry.” (Krabeepetcharat, T. 2013. p. 8)