The Impact Of Pop Culture On Presidential Elections

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Chua’s definition of “popular culture” seems to be convenient. While one could assume that it is much easier to just list what is popular culture and what is not, such manner of defining would have been less sustainable and less applicable across cultures and across the time span.
All of the discussed books and articles cover presidential elections held in the United States only. Since the present paper’s research question looks at to what extent the use of pop-culture have an impact on election results in general terms and not country specific, in the present research study more case studies for countries other than the United States will be conducted. Additionally, while above presented literature has not focused much on the role of new …show more content…

People, through this logic, will vote for modern and close to the public candidates, for those who are from inside circles. The hypothesis of this work is then seems to look at the question that is in a way an “elephant in the room” in all above presented literature. While all of the works discussed above looked at the intents and effects of use pop-culture attributes and references by presidential candidates, the present paper will study whether that use really pay off in the outcome of elections. So, instead of yet again reassuring that there is definitely some relationship between pop-culture references and the outcome of elections, the present study will try to identify the direct relationship between the two. The present study hypothesizes that the higher frequency of use of positive popular culture symbols and references by presidential candidates raise the likelihood of them being elected. In other words, there is a positive correlation between frequency of positive popular-culture references and the chances to victory at …show more content…

It was identified that pop-culture attributes are used to enhance the interests of the public to the candidates, to convey messages in more entertaining ways, to show candidates in a better light. The presented articles and books did not have any substantial divergences, but at the same time could be described to be limited in their scopes. None of the articles clearly specify the exact nature of the relationship between the use of pop-culture references by presidential candidates and their chances to victory. Additionally none of the works identified the extent to which the pop-culture references by political candidates affect their chances to be elected either prior, or post-elections. This is the current information gap in the literature. The current hypothesis of the study is that the more frequent the references to popular culture are made by the presidential candidate, the higher are the chances of that particular candidate to win elections. In order to test this hypothesis the research study will be conducted on people of different backgrounds. Those people will be divided into experimental and control groups, and within them divided to the age groups. Interviews and surveys will be conducted among those groups before and after they will be presented with examples of

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