The Film 'Love Actually' by Bridget Jones

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The Film 'Love Actually' by Bridget Jones

Love Actually Essay

The film trailers designed to promote the film Love Actually represent

a particular view of modern love and relationships. Explore this idea

within a media analysis framework.

From the makers of Bridget Jones’s Diary and Notting Hill, the film

Love Actually is a romantic comedy about igniting laughter, wrecking

havoc, breaking hearts, daring commitment and forcing choices. The

film is of a typical romantic comedy genre, which is targeted at

teenagers and adults. The key ingredients of a romantic comedy are

that it is optimistic and it has humour combined with love and

friendship. Usually, the genre has a universal appeal, which widens

the range of target audience. The notions of love and relationships in

modern society that the film trailers portray are realistic in some

relationships, but the main outcome is not. The film was released in

November 2003, which also coincided with the timing of Christmas. The

film was probably released at this auspicious time of the year, as it

is a time of joy when families get together. The DVD was released on

mother’s day, which is another significant day of the year.

As part of this media unit, we concentrated on the two commercial film

trailers of Love Actually. The main purposes of these trailers were to

give an insight into the film and to be used as a promotional tool to

attract viewers. Despite the two trailers promoting the same film,

they portray a different view of love and target at different age

groups and gender. In this essay, I will be discussing the different

ways the film trailers are designed to promote the film ...

... middle of paper ...

...t the idea of presents and love. In this

way the trailers are showing that the film will be a lovely gift to

someone who you love.

Romantic comedy is a popular genre because it appeals to a wide range

of audience from teenagers to older people and couples to even people

who are still single. The comedy is usually throughout the movie with

a twist in the end. The endings are always joyful, which also appeals

to families. The release date was taken into great consideration,

which was near to the time of Christmas. This gave the production

company an advantage, as they knew that this is a time of joy,

happiness and a time when everyone gets together. After all, movies

are about making money and a financial tool to entertain people and

this what the two promotional film trailers of Love Actually have

successfully done.

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