The End of Britishness: Loss of National Identity

2449 Words5 Pages

‘Design for Life’ a television series broadcast by the BBC in the autumn of 2009 , featured world renowned designer Philippe Starck as he attempts to find the next iconic British designer . The show opens with Starck posing the question ‘Somebody home UK? Is anybody awake?’ Which seems to suggest the real premise of the show is to depict the supposed decline of design in Britain. Starck believes that Britain hasn’t seen a true British design aesthetic since Terrance Conran with Habitat in the 1960’s, but is this the case? To answer this question it’s necessary to first discover what design in Britain once was.

Starck believes the last English style was Terrance Conran, who is a truly iconic designer that revolutionised the British high street. Conran was heavily influenced by Europe, especially France, So what made him quintessentially British? In the book ‘Love Your Home’, Author, Tamsin Blanchard attempts to depict the ethos of Conran at Habitat. The book is published by Conran’s publishing company in association with Habitat and the forward is even written by Tom Dixon, Conran’s replacement at Habitat, which gives the book a biased view, agreeing whole heartedly with the philosophy of Habitat;

‘…the fresh breeze of modernity had not quite arrived in the average living room. But Habitat was to change all that.’

This is, to an extent true, Habitat definitely changed the way people shopped and created a new consumerist attitude to the home interior but they were merely a part of a greater change in society where possessions became symbols of status, it seems arrogant to state ‘Habitat was to change all that’. Of course this deep connection with Habitat also provides the book with benefits.

The book gives great insight into...

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...our Home, p. 17

Tamsin Blanchard, Love Your Home, p. 14

Paul Rennie, Design – Festival of Britain 1951, p.9

Paul Rennie, Design – Festival of Britain 1951, p.53

Paul Rennie, Design – Festival of Britain 1951, p.55

Paul Rennie, Design – Festival of Britain 1951, p.49

Paul Rennie, Design – Festival of Britain 1951, p.69

Paul Rennie, Design – Festival of Britain 1951, p.60

Design Museum, Design in Britain, p.7

David Berman, Do Good Design, p.16

Design Museum, Design in Britain, p.42

Design Museum, Design in Britain, p.8

Design Museum, Design in Britain, p.15

Design Museum, Design in Britain, p.15

Design Museum, Design in Britain, p.22

Design Museum, Design in Britain, p.22

David Berman, Do Good Design, p.59

Justin McGuirk, There's no such thing as British design

Justin McGuirk, There's no such thing as British design

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