The Element of Culture in Business

There is have many country in this world were implement the culture element in their business activities. This is because of culture can influence those business activities perfomance. It is including to the comparative culture that works with a plurality of methods and approaches. Actually the comparative cultural is a contextual approach to the study of culture which is taking place in the global and inter-cultural context. Other than that, the theoretical and methodological framework for a comparative study of culture built on principles borrowed from the discipline of comparative literature and cultural studies. As well as the study were from diverse traditions of thought, such as literary and cultural theory, (radical) constructivism, communication theories and systems theory. Also in comparative cultural studies focus on cultural theory and methods, and applications.

Base on the framework of culture analysis some models have been proposed for examine groupings of cultural values which are helpful. At the same time the models are provided the ways that help people to examine cultural similarities and differences. This is because of culture have the combination and relationship in people life especially for application in business activities. The Hofsted model (1980), it is the named of culture analysis model which proposed four dimensions, or indices, of culture. Reseacher said, they were developed on the basis of a worldwide survey of employees in a large U.S. multinational company. The measure of indices have some characteristic which are individualism, uncertainty avoidance, power distance, and masculinity. Most of these characteristic index are giving impact on the management policies in international business.

The first characteristic of Hofsted model is Individualism (IDV), it is refer to the degree of acceptance and encouragment by the society when those person / individual doing action and making decision. The society that having a high IDV index showed about they had emphasizes the role play by individual, then a low IDV index is about the society emphasizes the role play by grouping. There is have some socities that assume individualism in positive side and see it as the advantages for their company achievement but others also view that with dissapproval and disruptive. In the business perspective, those countries that in high IDV of effective management it is involved the policies, practices, and procedures that allow the individualls to find initiative make decisions, and work on their own.