The Effects of Imagined Intergroup Contact on Australian’s Attitudes towards Cultural Outgroups

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Australian multicultural society involves the cultural and linguistic diversity, which allows lots of advantages in regard to economic, developmental, and other aspects. Undoubtedly, the coin has two sides. Racial, political, and educational issues emerged above a multicultural context which includes individual and society as a whole. All individuals have the rights to express their own culture and beliefs, as a result, intergroup frictions seems to be the grey side of diversity.
The expected improvement on attitudes towards minority groups and prejudice issues are always the topic (7). Addressing negative consequences of diversities is a challenge and various strategies are available. Recently, imagined contact becomes one of the solutions, and was particularly designed for reducing negative attitudes toward outgroups (Pettigrew & Tropp, 2006).

The meta-analysis conducted by Pettigrew and Tropp (2006) proposed that extensive evidences support the intergroup contact, which based on actual contact experience, produces the effective influence on reducing both affective and cognitive forms of prejudices and bias, regardless of target group, age group, geographical area. However, Allport (1954) (cited in Pettigrew & Tropp, p.752, 2006) who introduced first intergroup contact theory, specified that effect of reducing intergroup negative attitudes could be maximally yield under the four optimal conditions: equal group status within the situation, common goals, intergroup cooperation, and authority support. Pettigrew and Tropp (2006) revealed that those conditions just facilitate the effectiveness but not necessary for the contact process.
Based on the operative and effective intergroup contact theory while facilitatory conditions may...

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...e pre- and post-tests are recommended, rather than a single posttest on manipulated participants, which will make more sense of how imagine contact works on participants with different individual characteristics, while still share same identity.
Overall, the imagined contact is an effect strategy on reducing negative attitude and desegregation, and raise the likelihood of future contact through cognitive way (3). It elicits the indirect impacts of social contact, which allows it to be an effective tool for practitioners and policy makers to promote tolerance to multiculturalism.
The future research direction could focus on different forms of administration which can be applied widely on different situations and populations, and address strategies to implements imagine contact more effectively on multicultural population to enhance tolerance of social diversity.

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