The Case Study Of The Ford Motor Company In Mexico

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With the year of 1984 upon us, we at Ford motor company face a very important decision on our operations in Mexico. They have been profitable for years but are now in trouble with the auto decree of 1983 issued by the Mexican government. This will require a substantial change in the way Ford motor company operates in Mexico. My division, the strategic planning Division of ford, has been asked to develop a recommendations for what they plan will be for staying or leaving in Mexico. Thing that we as the strategic planning division will be looking at is ford global strategy along with the Mexico market, along with current production conditions. We will be looking at every available option to ford motor company to best decide what will be the …show more content…

The strategic planning division do see some negatives but we also see some positives that would affect us if we were to leave. Ford motor company would be leaving a country with a bigger market and a close market that wouldn’t be that costly to sell our cars to, but we wouldn’t have to worry about how much the auto decree will eat into our profits from Mexico. We would also be cutting cost for the reason of we wouldn’t have to import cars to Mexico but Ford motor company would lose all the profit from selling those cars. One thing that we could is open up a factory in Mexico to get around the auto decree because of the high tariffs on foreign imports of finished automobiles. That would mean we would have to hire more workers in the country which would bring more cost to Ford but the cost of a labor force would be cheaper than in the United States, But we would have to spend the money to make sure that these factories were up to industry standards for the reason of it could cost more if we are putting non acceptable cars out into the market. It would also bring positive effects because we would have a factory and a foot in the Mexican market. After looking at everything and taking into consideration the future of Ford motor company we would best recommend staying in the country because leaving Mexico would bring more negatives than positives. We think this way because we consider opening up a factory in Mexico to bring more positives than leaving the country like for example we would be leaving a major market which could shut us out if we leave the country to get around the auto decree. It would also stay with Fords Global strategy of expanding to meet demand across the

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