The Canadian Financial System

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Industry life cycle

- The banking industry in Canada is very stable and can be considered to be a saturated industry. This means that the industry is usually in the maturity stage of the life cycle. \
- That makes it stable, very well developed and highly concentrated, with the five largest financial institutions controlling more than 85% of the sector’s total assets, resulting in an oligopoly in the market (Claudio Eggert).
- The strategic implications of the life cycle means that these big five companies will continue to push for growth and many have turned to emerging market economies, such as an international strategy (Reddy, Cognizant Research Center).

Assessment of Industry:

- The Canadian financial system consists of 14 domestic …show more content…

- The largest contributor to earnings is the Canadian Banking arm. 10 million clients (individuals and businesses) are provided with financial services which provides financial services through a large network of branches. (Royal Bank of Canada, 2012)
- RBC International strategy is mainly focused on the US, providing financial products and services to customers, including brokerage services, insurance and investment banking services through a number of divisions. However, RBC has now shifted from focusing on international revenues to focusing on their domestic strategy (Claudio Egger).

We can conclude that RBC is strong in leading the market position in Canada and has solid financial fundamentals. They have a great reputation in the industry and are known to be the most trusted bank in Canada. RBC’s strategy shift in 2010 from leading in the US to focusing on the domestic market (because of the ongoing weakness in the US economy) to mostly generating revenues in Canada, resulted in higher market share and profits. Their strategy has not changed much over the past decade, but they continue to reach a wide range of client. Also, as the Canadian economy is showing some strength, GDP is likely to increase to 2.1% in 2018 (RBC Economics), which should show some growing profits. RBC’s competitive advantages …show more content…

In Canada, RBC enjoys being the leading organization in the industry and having an advantage of being the most valuable and trusted brand, as reported by Report on Business (2011). Since RBC has shifted its strategy to focus on its domestic market and generating strong financial fundamentals domestically, they have become able to provide better services and value to customers. This is connected to RBC’s strategic goal of being the undisputed leader in financial services in Canada.

RBC’s strategy in the US has shifted to being the preferred partner to corporate, institutional and high net worth clients and their businesses. This is because RBC was not able to lead in the international market as it does in Canada. Over the past few years, RBC sold the majority of its US retail and commercial operations, however they managed to keep their wealth management and capital markets operating. (Claudio Egger). Since RBC shifted their focus on wealth and capital markets and other financial services domestically and internationally, net income increased by 4% from 2015 to the end of 2016 (Royal Bank of Canada, 2017). Overall, even though net income has not been increasing rapidly, RBC have been meeting their strategies and have been able to excel in such a saturated

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