The Australian Pharmaceutical Industry

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Introduction
The growing competition in global markets, demands and expectations of customers, as well as innovative products with shorter life cycles have forced today’s businesses to focus and invest on supply chains. Further, the development of technologies and communications has inspired the evolution of supply chain and its techniques for management (LEVI, David Smichi et al., 2008).
Supply-chain management has become the new source of competitive advantage for companies from all over the world. This management is related to managing all the activities related to brining product to the market and satisfying the customers. Thus, the management looks after everything related to manufacturing, purchasing, transportation, distribution, etc. …show more content…

The company is also the provider of retail services to customers and pharmacy. The company also provides with products for dental practices as well as distributes medical and pharmaceutical products to the doctors and hospitals. It further purchase and sale of varieties of health, lifestyle and beauty products within Australia. Further, the company manufactures pharmaceutical medicines in Australia. This company also works with New Zealand (AUSTRALIAN PHARMACEUTICAL INDUSTRIES LIMITED, …show more content…

The Australian Pharmaceuticals Industry has the record of employing 40,000 people on 2007 to 2008 while coming up with a turnover of $22 billion in 2009 to 2010. It has been listed that there are over 150 separate firms as suppliers working for the Pharmaceuticals benefit scheme. Pharmaceuticals market in Australia is small as compared to the global demand. The size of population in Australia is what leads to small sales. Though, the population of Australia is 0.3% of the world, yet it consumes around 1% of global pharmaceuticals sales. As a result, Australia has been listed to be the 12th largest pharmaceuticals market in the world in 2009 (ASUTRALIAN GOVERNMENT DEPARTMENT OF INDUSTRY, n.d). Pharmaceutical sector plays a big role in Australian business industry and thus has been considered to be studied for Supply-chain management. API (Australian Pharmaceutical Industries) has been selected for the

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