Telstra Code Of Conduct

820 Words2 Pages
bulb-icon

Recommended: A paper on improving customer service

Telstra
Telstra is the Australia’s largest telecommunications company and one of biggest five companies of the country. This media company is known for building and operating telecommunication services. Telecom network, mobile, internet access, and other entertainment products and services are provided by Telstra.
Background – Telstra, now a fully privatized company was originated from government bodies. In 1901, when the federation of Australia too place, the telecommunication services were controlled by the Postmaster-General’s Department also known as PMG.
In 1975, telecommunication services were transferred from PMG to newly formed body named Australia Telecommunications Commission known as ATC and it was trading as Telecom Australia.
ATC was reconstituted as Australian Telecom …show more content…

It had to provide ‘front-line’ with frameworks, policies, methodologies, tools and assistance to counter the risks and it was handled by a Chief Risk Officer. The Third line is Group Internal Audit – this gives the independent and objective assurance on the efficiency of company’s governance, risk management and internal control processes.
Organization culture of Telstra- In the times of David Thodey, Telstra transformed. The company’s purpose was discovered again and same was the done with the beliefs. The brands were reworked.
The customer is treated as the king and thus the focus on customer services was a lot for Telstra. According to the company, it brought the culture of taking responsibility and focused on showing that it cares.
The other change in culture was to simplify the complex and working together.
Caring and sharing were considered the important factors of the culture. References
https://www.marketingmag.com.au/hubs-c/thodeys-legacy-telstra-transformed-brilliantly-connected-future/

Show More
Related

  • Case Study Of Darren Entwistle

    722 Words  | 2 Pages

    “Since joining TELUS in 2000, Darren has led the company to deliver the highest total shareholder returns amongst global telecoms.” Stress distinguishing feature, form dimensions, attention to guarantee the shareholders’ profit are the paving stones for sustainable development. Also, Darren is a strong proponent of the Privacy By Design approach and the need to increase educarion about privacy and security issues within the context of our digital environment. He has been comparatively successful in maintaining customers’ privacy while they are using the TELUS sevice. Both indicate that fulfill the demander is the trump to let him be the longest-serving CEO amongst global incumbent telecom

    Read More

  • ASIC V. Rich 2009: NSWSC 1229

    1000 Words  | 2 Pages

    One.Tel was an Australia based GSM service provider meaning it functioned mainly in the telecom sector and eventually grew to become Australia’s fourth largest telecom service provider before being shrouded in controversy which lead to its eventual downfall. Jodee Rich and other executive directors of the company faced accusations of not discharging their duties as directors effectively with respect to the duty of care they had towards the best interests of the company. This duty is mandated by Section 180 of the Corporations Act, 2001 as well as principles of common law.

    Read More

  • Comcast Corporation and NBC Universal

    1015 Words  | 3 Pages

    Comcast Corporation is the largest cable company, home Internet service provider and the third largest home telephone service provider in the United States by revenue, it is also the largest mass media and communications company in the world

    Read More

  • Telecommunications Act of 1996

    1285 Words  | 3 Pages

    The Telecommunications Act of 1996 can be termed as a major overhaul of the communications law in the past sixty-two years. The main aim of this Act is to enable any communications firm to enter the market and compete against one another based on fair and just practices (“The Telecommunications Act 1996,” The Federal Communications Commission). This Act has the potential to radically change the lives of the people in a number of different ways. For instance it has affected the telephone services both local and long distance, cable programming and other video services, broadcast services and services provided to schools. The Federal Communications Commission has actively endorsed this Act and has worked towards the enforcement and implementation of the various clauses listed in the document. The Act was basically brought into existence in order to promote competition and reduce regulation so that lower prices and higher quality services for the Americans consumers may be secured.

    Read More

  • NAEYC Code Of Conduct

    587 Words  | 2 Pages

    What is NAEYC Code of Ethical Conduction and Statement of Commitment, well to understand what it does and how it works, you may need to get a little background information. For starts, the Code of Ethics was created for professions sense of identity. The primary focus was to have a day to day relationship with children and their families. They then created Ideals and Principles, they were given each a job for the code to work, Ideals was to reflect and Principles was to have a guide and something that can assist to get a resolving a dilemma.

    Read More

  • Hill-Rom Case Study

    764 Words  | 2 Pages

    Since the customers in this industry are not price sensitive, having a competitive advantage is vital for firms. Hill-Rom considers customer service is its reputation, thus gives significant value to its customer relationships. In addition, its variety of products gives high competitive advantage to the

    Read More

  • AT&T Business Analysis

    5157 Words  | 11 Pages

    Effective competition is widely seen as a key to the development of telecommunications services. The ability of new telecommunications networks to interconnect fairly and efficiently with existing networks is critical to the development of competition. AT&T has undergone numerous changes since its inception in the late 19th century. The McKinsey 7 S framework as applied by Pascale is recommended to manage the changes they are facing to adopt a greater competitive presence in the global economy. In conjunction with this framework, numerous other models were applied to analyse the global competitive position of AT&T. Recommendations for a revised strategy and direction for AT&T have been made throughout this document including two scenarios of how the telecommunications industry might develop towards 2000, while outlining the impact on AT&T.

    Read More

  • Marketing Strategy and Company Analysis – Optus

    2250 Words  | 5 Pages

    Optus Communications Pty Ltd was incorporated in 1991 as the holding company of Australia’s first private communication carrier (Mclennan, 1998) and by mid – 1994 Optus employed more than 2600 employees (Katz, 1997). Sintel Optus Pty Limited (Optus) is a subsidiary of Singtel Inc providing services in the field of telecommunications in Australia. The firm provides mobile, national and long distance services, local and international telephony, business net...

    Read More

  • Onetel Case Study

    1655 Words  | 4 Pages

    Background One. Tel was launched by Jodee Rich and Brad Keeling in 1995 (Cook, 2001). At first, it looked to get the advantages from deregulation of the telecommunication industry by reselling other network’s capacity and making money through stock market speculation. Rich and Keeling tried to increase the company’s shares rather than profit the company (Cook, 2001). Initially, One.

    Read More

  • Telepizza Case Study

    1310 Words  | 3 Pages

    Growing sales through service: TP came up with new methods to satisfy customers. Furthermore, employees got trained on acting in customers favour.

    Read More

  • Position of Vodafone in International Markets

    2887 Words  | 6 Pages

    Vodafone are a multinational cooperation who retail in telecommunication services. They were originally set up in the United Kingdom in 1984, and since then they have expanded globally and have been recognised as ‘the second largest telecommunications company in the world’ with revenue spanning over $46 billion (as of 2012).

    Read More

  • Case Study Of Reson

    1078 Words  | 3 Pages

    -Customers: The company felt the importance of being customer-centric and innovate by adapting to customer

    Read More

  • Levi's Dockers Marketing

    1820 Words  | 4 Pages

    Although their branding message was changing slightly during the time, they kept core values and traditions untouched. Comfort, uniqueness, quality and emotional impact – these were always the main associations with the brand. However, other features were being emphasized as time was going by.

    Read More

  • A Service Encounter

    1573 Words  | 4 Pages

    As a result of the above they were giving less importance to customer satisfaction and customer relationship building. This form of strategy conformed to short term business motives. In a globalised and highly competitive world, modern marketing is about concentrating ...

    Read More

  • The Telecommunication Industry

    2635 Words  | 6 Pages

    The Telecommunication industry has become very important for the business since the technology mark his way broadly (Chong et al., 2007). Thought the year’s technology has made enormous steps and has facilitated the development of peoples’ life style. More and more people are interested to stay connected with families, relatives and also with their business. As the television and the radio has developed the telephone has also make his way and welcome mobile phone connection. Nevertheless the need for fixed phone connection for some homes and businesses cannot be ignored. Customer needs and wants are important to know and salvage because by knowing what customers want, efforts can be made to keep customer more and more satisfied. By the other hand, changes can take place within company. For instance, in 1999, Benetton (the big Italian clothing store) came up with a new diversification plan for the store (Bridges, 1991). In chapter one of the book Managing Transitions, Making the Most of Change, Bridges (1991) claims that opposite to transition (physical), change is a situational aspect. When talking about change people worry more about the results of what that change will produce then on the transition process itself (Bridges, 1991, chap.1).

    Read More

More about Telstra Code Of Conduct

Open Document