This campaign is likely to target house cleaners and office workers since they have numerous zero waste strategies at their disposal.
House Cleaners
This group of people constitutes the largest percentage of this campaign’s target audience. House cleaners are given the responsibilities of doing laundry and general house cleaning activities. The target audience for the campaign should also include house cleaning companies, which are often contacted by busy house owners to do cleaning for them. Consequently, most of them are likely to contribute toward the accumulation of wastes, which are generated during laundry work. Through a well-planned social marketing, house cleaners can be empowered on how best to implement the zero waste philosophy in their daily activities. As a result, this strategy will enable them to reduce as much waste as possible in their houses and even create good working relationships with their employers.
Office Workers
This target audience may include managers, secretaries, auditors, people who deliver mails, stationary sellers, and other office staff. Such individuals handle various office items, including staples, CD’s, stickers, plastic pens, polythene envelopes, and mails. If they do not adopt the zero waste strategy, this target audience is likely to accumulate a lot of office waste. Consequently, office workers need thorough information on various zero waste strategies to enable them to utilize green or biodegradable office items.
People need to realize that taking used materials to recycling plants is not enough; a significant amount of rubbish is still generated by various household activities. For that reason, a fresh approach to the zero waste philosophy is the solution that will steer people to alt...
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... at redesigning the life cycles of resources to ensure that all environmental supplies are reused. However, most people have not fully understood the waste reduction philosophy due to various reasons. As a result of inefficient social marketing strategies, most people have failed to understand that the zero waste philosophy mainly targets the reduction of household refuse. As a result, they generate almost 12 million tones of household wastes annually, yet only 25 percent of this garbage is diverted from landfills. Although the public is aware of this fact, most people do not know how to prevent the accumulation of such waste. It is evident that most waste comes from the kitchen, laundry, and other house cleaning chores. For example, a lot of water, energy, time, money, and materials are wasted daily during cooking, washing, shopping, and other household activities.
In conclusion to this investigation one thing is clear and that is that recycling reeks benefits to the environment, Recycling material when compared to making material from raw material is a more efficient energy saving and more environmentally friendly way to reuse material that is usually consider as trash such as empty glass, and plastic bottles, or old newspapers. Recycling helps reduce the possible carbon emissions greatly and does reduce the human carbon footprint. But Recycling doesn’t resolve the pollution that is around the world today. Leading to new questions, questions like what about the landfills are they sustainable, and if so for how long. How long until the air becomes unbreathable? How long until Earth becomes its own furnace?
The words ‘Reduce, Reuse, and Recycle’ are what a person chants if someone mentions the word recycling. Nicks J defines recycling as ‘[T]he processing of waste materials in order to make them reusable” (11). Individuals who recycle are not just throwing papers in green bins, or cans in blue; in fact, they are helping the environment more than they can imagine. People who want to preserve and protect their planet take the initiative to recycle waste materials. Rather than throwing away old plastic or glass bottles, aluminum cans, and certain types of paper, one can simply recycle them, and they will go through a cleaning and the remanufacturing process to be remade into a new usable item.
Florida International University recognizes its contribution to the accumulation of waste considering that it produces about seven million pounds of waste each year (Figueroa, 2010). Unlike other universities that still remain adamant in investing on green practices, FIU has, “governed by the State of Florida under Florida Statute 403.714 and The Florida Solid Waste Management Act of 1988” (FIU, 2011), established its own internal ‘green machine’ or solid waste and environmental protection system via the FIU Custodial Services Office. The university’s efforts in ensuring efficient solid waste management even “far exceeds the minimum standards” (FIU, 2011) required by law. What makes the solid waste management efforts of the university one-of-a kind is the establishment of a “single stream recycling program which means that all recyclable items can be placed into one bin and do not have to be sorted” (FIU, 2011). Nevertheless, despite the use of single recycle bins, proper labeling has to accompany each bin to ensure that only materials that are recyclable are placed in the bins. There are also different sized of bins which are placed stra...
Also recycling as spoiled societies in well developed regions. I Believe we consume way more then we need because we know it 's will be reused for a good cause but all that waste is generating more working for recyclers which in way is counterbalancing the environmental benefit. In Junkyard Planet by Adam Minter he spoke on a study that was done at the university where they observed the paper towel usage in a men 's restroom over a period of time. First with just a trash can and then the second time the recycling bin included the study found that that people used about half a hand towel more where there was a recycling bin (pg 266). “The increasing consumption found is partially due to the fact that consumers are well aware that recycling is beneficial for the environment: however the costs of recycling are less salient”(Minter 267). I believe the reason why recycling isn 't technically working is because we consumer see recycling as a first option when it 's actually should be sacred process that should be used in rarity. We as consumers need to think conserve instead of
Reduce, recycle and recycle could be a construct that individuals area unit beginning to perceive and to use to each life round the world (GOV.UK, 2013). This knowledge base essay can explore info concerning use by totally different resources that are provided to use such as the web, books, journals and alternative resources that needs to offer American state info on use. This essay can discover use as business, environmental and policy perspective. Use is that the methodology by that we tend to recover valuable resources to be re-used once more and once more. However just one a part of healing the atmosphere, it's a sensible action that people altogether businesses participate in daily routines on recycling (Reclaim, 2013). While recycling is only one part to healing the environment it is a practical action that individuals in all businesses and people take part in every day.
Waste Not, Want Not: if you use a resource carefully and without extravagance, you will never be in need. In a 2009 essay, “Waste Not, Want Not”, writer Bill McKibben argues on the excess of unnecessary waste. To halt climate change, he proposes to convince the reader to shift priorities in waste management and go back to the frugality of simpler times. Bill approaches his argument with a vast amount of informative charged words to convince the reader into taking his side of the argument. The writer’s intended purpose in writing this piece is to make a statement and develop his argument against the unnecessary waste. To make this argument effective, the writer utilizes logic to persuade the audience with overwhelming data and reason. His primary instrument of choice in this essay is using logically charged words followed by factual evidence to back up his claims. Although his use of emotion and pathos are less obvious, but where used, is effective.
Zero Waste Market will utilize the media as a promotional strategy. ZWM will strive to gain the attention of different news networks and make use of ZWM’s already strong social media presence to create buzz about the grand opening. In addition, as a campaign that involves flyers would be a counter intuitive to the main objective and value, the promotional initiative will be waste free, utilizing platforms such as radio, TV, and word of mouth.
The power of “green” advertising lies in its sheer ubiquity and its particularly charismatic approach to manipulation. It feels good to support a cause, and who could possibly be (openly) against the environment? Because of its broad manipulation coefficient, “green” advertising--advertising that panders to our desire to make the planet clean again--is making a comeback. Innumerable advertisements still contain the sublime appeal of helping the planet. Green still
Policy is needed to regulate which course of action should be taken and how it should be implemented. Because of this, many plans and policies revolving around the management of solid waste have been put in place. Sometimes however, a particular policy can have its shortfalls, potentially resulting in its negative aspects outweighing the positive ones. According to the Conference Board of Canada Report, “Canadians dispose of more municipal solid waste per capita than any other country” (2013). Solid waste management in particular, involves many aspects, ranging from packaging waste, food waste, etc. (White & Franke 1999), hence, the following analysis revolves around household and commercial waste – referred to as Municipal Solid Waste (White & Franke. 1999) – in the Greater Vancouver Regional District. Municipal waste is a major health and environmental concern as it contributes to numerous problems like habitat destruction, surface groundwater pollution, and other forms of air, soil, and water contamination. Waste disposal methods like incineration create toxic substances, and landfills emit methane, which contributes to global warming. According to the Zero Waste Objective Report, “The impact of climate change and the increasing awareness of the role of “waste” and “wasting” in the production of greenhouse gas emissions is a constant environmental pressure… (2009). This leads to an increasing limitation of government to prevent and control the volume and toxicity of products in the waste stream and a growing need to shift responsibility to the product manufacturer.
As humanity develops new technology, the magnitude and severity of waste increases. When computers were developed, it widely was believed that the need for paper would be eliminated. On the contrary this was widely proven false and we are now utilizing more paper than ever. Canada is not an exception as the typical Canadian generates an average of three pounds of solid waste each day1. This alone shows what a careless species we have become- using and disposing materials without even considering the damage we are causing. With half a trillion tones of waste around the world, only 25% may be reused for a second or third time and less than 5% can be renewed limitlessly1. These facts are true only in developed countries. Since these traditional waste reduction methods have been proven inefficient, we must endorse new innovative technology to arrive at a solution.
People should know the negative impact throwing away a water bottle or newspaper, purchasing meat from the grocery store or consuming gasoline has on the environment, and many do not. By informing society about how their decisions affect the environment, we can help save our planet and change our attitude toward the land we live on, the water we drink and the air we breathe” and truly show respect for the stuff that we depend on. The United States produces “about 8.25 billion tons of solid waste each year” (Russell 1). People do not realize the impact they have on our planet and the environment. When people throw anything in the trashcan, they are contributing to the destruction of our planet.
Therefore, recycling can protect natural resources, preserve energy and lessen pollution. If people want to save planet Earth for generations to come, then recycling is necessary. On Debate.org, the question “Should there be mandatory recycling?” was asked and 84 percent said yes, while only 16 percent said no (“Should There Be Mandatory Recycling”). Recycling is very important to the planet and can make a huge difference in so many ways. Recycling is a way of life and once a person has made the choice to follow through with the steps, recycling can become second nature. Every small contribution adds up to how the society shapes the Earth’s future. How will someone make a difference?
Recycling is important in the effort to preserve our environment for future generations. We are running out of locations to put landfills. Recycling is a simple and effective way to reduce the amount of waste stored in landfills, yet many people do not know how easy it can be. For example, whenever I go to Shoprite® and I b...
Efficient waste managing approaches help with reducing and avoiding unpleasant impact on the environment and human health, while allowing financial development and progress in the quality of people’s life. People do not even imagine what is the size and capacity of their activities and the impact they produce on the environment. Garbage is an important ecological problem. It is seems amazing that approximately all of the citizens of the world identify rubbish as a major environmental problem and yet these people still litter. According to the Environmental Protection Agency (2008), an American produces 250 million tons of garbage per year (para.2). There are different circumstances that are based on the society, environmental conditions, occupation and size of each of the different family. As Richmond (2010) stated, if no administration organizations has the responsibility or resources to concentrate their efforts on the waste disposal, then the responsibility to do that is on ...
Environmental health has been a very important issue to talk about internationally these days. We, human beings are leading the earth toward its edge unconsciously. We are using natural resource more than we give to the Mother Nature. Day by Day, people are aware of what damage they do the environment, but they do not care of fixing this damage. In a very simple step, the road of a better healthy environment will begin; recycling is the best idea that illustrate the previous point. To Andrew Roper, recycling is the conversion of waste products into new materials, such as waste paper that can be converts into new paper goods (n.d). There are many types of recycling, for example, there are glass, paper, metal, plastics, textiles and electronics recycling (Evans , 2011). This research will focus on recycling papers in the United Arab Emirates, the benefits or recycling and its effect on the environment, the difficulties of recycling, the process of recycling paper, and the finals products of recycling.