Talk Radio Stereotypes

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Why is talk radio dominated by largely conservative transmission of political ideology?

To discover possible reasons for a conservitive bias in public radio prgramming, it is helpful to begin by analyzing the demographics of both individuals whom identify as conservitives, as well as, the demographics of public radio listeners. Once information regarding radio listeners and conservatives is obtained, certain commonalities between the groups illuminate why there is a cooralation with radio and conservitivness.

Talk Radio - Information regarding talk radio is broken into two segmentations, News/Talk/Information and News/Classical (Public Radio Today: How American Listens To Radio, 2012). The audiance composition of both groups strongly favors older adults, with both groups consisting of more than 72% of listeners being 45 years of age or older (Public Radio Today: How American Listens To Radio, 2012). It is also worth to note that in both News/Talk/Information and News/Classical radio the highest single age demographics are in the 65+ catagory (Public Radio Today: How American Listens To Radio, 2012). There is also a higher than 3% bias in gender of the audience leaning towards male listeners (Public Radio Today: How American Listens To …show more content…

More than 63% of all news/talk listeners are in income brackets above 50k (Public Radio Today: How American Listens To Radio, 2012). Futhermore, aprooximatly half of all News/Talk/Information listeners have a houshold income about 75k, a stark comparison to the meager 8.9% of low income listeners earning less than 25k annually (Public Radio Today: How American Listens To Radio, 2012). Also, in both news/talk catagories, listeners primarily tune in Mon-Friday, 6am to 7pm (Public Radio Today: How American Listens To Radio, 2012). Additioanlly, more than 66% of talk radio listeners are college educated (Public Radio Today: How American Listens To Radio,

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