Swot Analysis Of Using Aromatherapy

1. Background and History

Our goals as a company is to improve the health of children and adults alike suffering with mental disabilities and anxiety by using aromatherapy. We want to educate our customers on safe use of oils by providing pamphlets with purchases and allow an affordable solution to rowdy bedtimes. Responsibilities in the Company:

Lewis will oversee accounting and financial aspects of the company.

Alivia will be head manufacturer dealing with the production and shipments of the products.

Ryan is head of the marketing division.

Miles is lead manger of the company looking over lower managements.

2. Goals of the Company

Short Term [1st year]

• Set up business online as a professional medical website

• Homebase will be in Dallas,

Master’s in graphic Must have at least 5+ years of experience with working in a design firm and 2-3 years working freelance

Graphic Designers Works on a creative team with other designers on projects that help promote the company Bachelor’s in graphic design 2-3 years of experience in working in a design firm or 2-4 years working freelance

Marketing Researchers Gain information on sales, losses, and profit of company as well as track competitor’s financial status Bachelor’s in marketing Has previous job experience with writing up financial reports

Social Media Communicator In charge of keeping the company’s social image up to date with new sales, advertisement, and developments Bachelor’s in Media Communication Must have their own social media account that is up-to-date and have an understanding of social media

Product Researchers/Innovators Focused on improving current products as well as presenting new ideas Bachelor’s in industrial design 1-2-years’ experience is preferred or Must show a portfolio of designs and process if they have no job experience

CEOs

[founders] The head of the company that makes major decisions involving all kinds of topics Bachelors-Masters’ in management or entrepreneurship Must have at least 3-5 years of experience of running a major corporation or self-owned

All of this will be done to provide a longer lasting superior product that helps anxious minds rest.

Quality: Fragrant DayDreams LLC main goal is providing the upmost quality to our customers by using with completely organic products mainly sourced in the U.S. Other competitors such as Bath and Body Works sources a vast majority of items overseas.

Price: Ours prices will be lower with buying in bulk and bundling products together. It’s cheaper to buy in bulk and or packages than it is to individually source every item.

Promotions: The company will provide mothers with a free rewards subscriptions, coupons, and special sales that will be directly emailed to them

Distribution: There is a two-stepped ordering process. In the first step, sample oils will be shipped in 1-2 weeks and the box will come with a card with an order number on the back. When ordering the oils, the mother will be able to customize the stuffed animal to the child’s liking and that order will be held. After the mother has picked the best scent for her child, she will contact the company and read the number on the back of the card and request for the stuffed animal to be shipped. This starts stage two. The stuffed animal should arrive at the home [depending on the location] in 2-3 days. The mother will be able to track the package on her phone through a confirmation email sent