Swot Analysis Of Trader Joe's

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Including Desserts
According to USA Today, 78% of consumers would like to get dessert just for own reward or treats; also, 60% order desserts because they feel happy.(33) However, consumers barely find dessert options in meal kit delivery companies because it is hard to distribute small amount of ingredients that use to make any kinds of desserts such as cookies, cakes and muffins. However, there are dessert delivery companies who only sell desserts. For example, red velvet cupcakes are packed similar to any other meal kits. The package is consist of a bag of flour, baking powder, sugar, oil, sprinkles and etc…(32) Although dessert kit is limited to baked and frozen goods, smoothies, and fruits, it is enough for people to enjoy after their …show more content…

Trader Joe’s is a growing brand just like Home Chef, and caters to a similar consumer base as well. Trader Joe’s was ranked the second best supermarket chain in America in 2009, showing it has popular support among its consumers. Trader Joe’s has been touting its environmentally friendly practices and focus on locally sourced and organic foods for most of its time in business. They were one of the first companies to introduce reusable fiber bags as an alternative to plastic bags in 1977, and they offer a large selection of organic foods at their stores (http://advantage.marketline.com.proxyiub.uits.iu.edu/Product?pid=CB94859B-FEC2-4604-A9B1-4AC819BC9D2C&view=History). Trader Joe’s also already operates a recipe suggestion service on their website and in stores, which could be turned into offering full meal kit options in the future if they partner with Home Chef. A strategic partnership with Trader Joe’s would offer Home Chef access to the largest food purchasing consumer base in America, pair them with a company that practices similar environmental and organic offerings, and gives them the ability to grow as Trader Joe’s grows as

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