Sainsbury Swot Analysis

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Appendix 9. Sainsbury’s business activities 1971–2013 Sainsbury’s entered a joint venture with British Home Stores in 1971 to create hypermarket style stores under the brand SavaCentre. These stores reverted to the standard Sainsbury’s brand and superstore format in 1999. It went public very successfully in 1973 and in 1979 developed a further joint venture with Belgian retailer, GB-Inno-BM, setting up a successful chain of DIY stores with a supermarket-style layout under the brand ‘Homebase’. Hombase grew into a very profitable concern and in 1995 acquired ‘Texas Homecare’ tripling in size overnight. Homebase was subsequently sold in 2000 for almost £1billion. Sainsbury 's acquired a percentage of US based Shaw 's Supermarkets in 1983 and in 1987 completed …show more content…

In 2004 they invested £3bn revamping stores, restructuring distribution systems and upgrading IT systems as part their Business Transformation Programme which led to the development of four fully automated distribution depots costing £100 million each. There was widespread criticism over the implementation of the programme and its failure to effectively increase efficiencies. Subsequent poor sales and outrage over director bonuses / payments led to an investor revolt which ousted the then CEO Sir Peter Davis. The new CEO put in place a three-year recovery plan titled 'Making Sainsbury 's Great Again ' which was largely welcomed by staff, investors and customers alike despite short term layoffs of admin/management staff. Bad PR was offset by the hiring of 3,000 shop-floor employees to tackle the key issue of getting stock on shelves in a timely fashion. The sales revenue target was an increase of £2.5 billion by the end of the 2008 reporting period. This target factored in the reduction of the dividend to offset the cost of increased quality and price

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