Swot Analysis Of Lenovo

Lenovo Group Ltd is a Chinese multinational computer technology company with headquarters in Beijing, China and North Carolina, USA. It designs, develops, manufactures, and sells computers, including personal, tablet, notebook, and desktop computers, smart phones, workstations, servers, electronic storage devices, IT management software and smart televisions. Products are sold online, through company-owned stores, chain retailers and other distributors. Although Lenovo brand only came into existence in 2004, it has a much longer history. Legends Holdings, as Lenovo was formerly named, was formed in China in 1984 and later incorporated in Hong Kong in 1988. In 1990, Lenovo, entered the personal computer market by its own branded computer.

Lenovo’s vision of creating “personal devices more people are inspired to own, a culture more people aspire to join and an enduring, trusted business that is well respected around the world” guides the company to become the world’s leading personal technology company. To achieve this, it plans to lead in the PC industry through product innovation and quality, with “an industry with an ecosystem of devices, services, applications and content for people to seamlessly connect to people and web content” , and thus become the best, most trusted and respected company to work for and do business with . This mission statement indicates the core intent of the

This is based on the idea that the attractiveness of a firm is determined by the intensity of the rivalry in the industry, the threat of potential new entrants, the threat of substitute products, the bargaining power of the suppliers and the bargaining power of the buyers. Using this this tool to analyze the main issues facing Lenovo, Figure 1 shows that product substitute, buyers’ power and rivalry among competitors are high while suppliers’ power and threat of new entrants are low. Lenovo must therefore, proactively attract new engineering talents and attempt to use complementing to prevent competitors or new entrants to get into competition with new invention, continuously improve its product quality, offer extra features and maintain strong customer