Discernment is the ability to judge well and take decisions on said decisions, and boy, was Steve Jobs a great example of DISCERNMENT.
He and Mike Markkula ( one of the orignal investors of Apple Co.) knew that contrary to the popular saying people do judge a book by a cover and that people form their opinions about a company and its products based on the way its presented and packaged. Hence, Steve Jobs paid immense attention to the BOX of The Macintosh and forced the designers to come up with new innovative ideas. . He obsessed over the design of the boxes in which the iPods and iPhones were kept, and insisted on adding a handle when the candy-colored new iMacs were introduced, adding a needless expense in order to make the product a bit more friendlier.…show more content… During his absence, with John Sculley in power, the focus shifted to maximization of profit, and product design suffered. Steve Jobs theorized that is was one of the reasons companies decline. “My passion has been to build an enduring company where people… make great products… the products, not the profits, were the motivation. It’s a subtle difference, but it ends up meaning everything”.
Steve Jobs strove to deliver the elegant ideal. “People are busy”, he would say “they have other things to do than think about how to integrate their computers and devices.” And so, he took responsibility for the entire user experience, owning what he called “the whole widget”. Hardware, software and peripheral devices had to be seamlessly integrated. The leadership lesson here is to create products and service which reflect a passion for delivering delightful user experiences from beginning to end.
At the end I would just like to say that Steve Jobs was not a one in a million, billion, or even a trillion kind of a person, rather he was a ONCE IN A LIFETIME