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LucasArts Swot Analysis

Satisfactory Essays
LUCASARTS SWOT ANALYSIS

LucasArts are one of the leading publisher’s and developer of interactive entertainment software for the games industry. LucasArts has placed its main emphasis in their gaming development on that of the vital elements of film, compelling storytelling, painstaking character development and vivid settings. Their games have consistently focused on touching people’s emotions and have received critical acclaim from both players and critics alike numerous Game of the Year honours, including multiple awards from the Academy of Interactive Arts & Sciences (LucasArts official website).Much of their recent success has been on the franchising of the companies two major films, Indiana Jones and Star Wars.

Strengths Weaknesses

• Franchises

• Critically Acclaimed

• Big games in development

• Loss of Jobs

• Heavy reliance on star wars

Opportunities Threats

• Exploiting New territories

• Global Recession • Global Recession

• Piracy in gaming

Strengths

Franchises

The result of LucasArts being a subsidiary company of LucasFilm has meant, for LucasArts, the exclusive rights to the most successful franchise of all time, the Star Wars series. According to Anita Frazier, industry analyst for toys and games at NPD Group, "Star Wars games generally sell very well, and the Star Wars franchise is one of the top 10 video-game franchises of all time."( Lane F, 2008) Another franchise of LucasArts the hugely popular ‘Indiana Jones’ series has an eagerly anticipated game in production.

LucasArts have always used this to their advantage and up until recently their games line-up almost consisted of all star wars titles. ‘Knights of the old republic’ and ‘Star Wars Battlefront’ have been two of their most famous spin off’s of the franchise. Recently LucasArts have diversified their operations, including the upcoming Fracture game, but their Star Wars titles still remain their best sellers.

The recently released ‘Star Wars: The Force Unleashed’ has become the best-selling Star Wars game, or of any game previously released by LucasArts , of all time shifting over 1.5 million copies of the title. LucasArts also underestimated how popular the game would become with ‘unprecedented demand’. “This further emphasizes the undiminished popularity of Star Wars” ( Faylor C, 2008 ).

Critical Acclaim

Through the years Lucasarts has built up a considerable amount of critically acclaimed titles. This has placed LucasArts as one of the leading publishers and developers in the industry. Many of these have been based on the star wars series, examples include lego Star wars, jedi knights and X-wing. Other titles include thrillville, Indiana Jones and Fracture. Two of their most successful titles, Star Wars Knights of the Old Republic and Star Wars Battlefront, received rave reviews by players and critics alike.
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