Swot Analysis For New Belgium

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. For New Belgium to maintain its strategic focus, they must continue to maintain and reevaluate its marketing program, which is tied to New Belgium’s competitive advantages and identify the organization’s performance by creating a SWOT Analysis. This tool will identify the organization's strengths, weaknesses, opportunities, and threats(Ferrell & Hartline, 2011). Strengths. New Belgium must identify its strengths by identifying the strength in their products, target market, consumers, and its employees, mission statement, and core values. Weaknesses. This area focuses on identifying areas of improvement and creating ways to turn these weaknesses into strengths. This can range from New Belgium reviewing the competitors marketing strategies,

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