Swot Analysis For Costco

Analysis: Costco’s success is related to the company capabilities and resources to helps Costco managers single out and focus on all the factors needed to craft a winning strategy that fits the company’s overall internal and external situation. Following, we will proceed with the Costco’s SWOT analysis. For instance, the SWOT analysis is a simple but powerful tool for sizing up a company’s completely relevant strengths and weaknesses, its market opportunities, and the external threats to its future well – being (Thompson, 2018).
Internal Analysis:
Strengths:
A distinctive competency in price: Costco sell products at very low prices than competitors do and builds big warehouse style superstores that contain extensive selection of products at lower price. Costco’s mission statement is to provide

High quality product a low cost: “Costco is able to offer lower prices and better values by eliminating virtually all the frills and costs historically associated with conventional wholesalers and retailers, including salespeople, fancy buildings, delivery, and accounts receivable” (Thompson, 2016).
Strong Brand Name: Costco has crated a very loyal customers base by providing customers with high quality products, low prices and merchandise selection. This has allowed Costco’s to grow its market share and increase its customer base from its beginning.
Technology: Costco operated websites in the United States, Canada, Mexico, the United Kingdom, and Korea- both to enable members to shop for many in store product online such as sofas, beds, TV, and office furniture (Thompson, 2016).
Strong Supply Chain: Costco’s supply chain had been a key element for the growth of the company. Costco had direct buying relationships with many producers of national brand name merchandise and with manufactures that supplied its Kirkland signature products (Thompson,